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Topic: Dunkin' Donuts

How Vine's Hunky Goofball Logan Paul Plans to Become a Mainstream Superstar

Brands are smitten. Will Hollywood be, too?

With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire…

Why Brands Are Ditching Twitter’s 6-Second Vine App

Only makes up 4% of branded video

Two years ago, Twitter-owned Vine was growing like kudzu. It was widely embraced by both consumers and marketers who sought to push the envelope with creative six-second clips. But the…

How Dunkin' Donuts and Airbnb Are Turning Google Searches Into Experiences in NYC

Utility in micro-moments

Getting coffee and seeing a few sights are on the list of most Advertising Week attendees from out of town. And Dunkin' Donuts and Airbnb are ready to provide both…

Dunkin' Donuts Taps YouTuber to Show NFL What Excessive Celebration Really Looks Like

Brand returns to ESPN's Monday Night Countdown

A duck-duck-goose-inspired touchdown celebration at a National Football League game is something I'd pay good money to see. The NFL, of course, would never condone such a silly spectacle. But thanks…

Why Hill Holliday Spun Off Its Media Operations as Trilia

Cindy Stockwell keeps it real in a social world

Specs Current gig President, Trilia Media (stand-alone agency inside IPG's Hill Holliday) Previous gig Evp, chief media officer, Hill Holliday Twitter @CindyMStockwell Age 51 Adweek: Can you explain the Trilia name? Cindy Stockwell: Trilia is a…

Dunkin' Donuts Is Using 7 Social Platforms to Sell Iced Coffee to Music-Loving Millennials

Spotify deal anchors summertime push

Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products. So it's playing with enough social-media platforms to outfit a marketing septet: Spotify,…

This Top 10 List of Sports Content Creators Shows a Major Consumer Shift

ESPN competes with FC Barca, Red Bull, Dude Perfect

Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular feature…

10 Brand Tweets That Prove Shark Week Has Essentially Become a National Holiday

McDonald's and Jell-O join the party

Discovery Channel is bumping up Shark Week programming a month earlier than normal this year, and a number of brands like Coca-Cola, Dunkin' Donuts and Jell-O are churning out clever…

Why Shark Week Is Sinking Its Teeth Into July

As competitors churn the water, Discovery shifts its franchise a month earlier

In this year's promos for Shark Week, Discovery is calling it "The Most Wonderful Week of the Year"—and that's not just hyperbole. The network owes much of its success over…

How Food Brands Can Nail Instagram

It's all about showing some personality

With 300 million monthly users and a burgeoning community of foodie photogs, Instagram has become hashtag heaven for fast-food restaurants and snack brands. A review of more than 8 million food…

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