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Topic: Drones

Drone Maker Gets Brand Metrics for YouTube Using Octoly's new software suite

Octoly wants to give YouTube marketers a holistic look into their brands' owned, earned and paid media reach on the video site. Interestingly, one of the companies signed up to…

April 29, 2014, 11:41 AM EDT

Robot Copters Hovering Over London Form Starfleet Logo to Promote Next Star Trek Film Do not fear these drones

Considering how much you hear about drones these days, it's surprising we haven't seen more marketing stunts using remote-controlled hoverbots. But Paramount Pictures pulled off an interesting trick this weekend…

March 25, 2013, 4:28 PM EDT

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