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Topic: Drones

Intel Beautifully Lit Up the Desert Sky With the First FAA-Approved Drone Swarm

Palm Springs stunt offers a glimpse of what's to come

To celebrate the FAA's loosening of restrictions on who can pilot commercial drones, Intel has put on a flying robot light show—and the results are pretty. In a new clip, 100…

Flying Notebooks Chase Students Around in This Drone-Packed Ad for a Scanning App

Oxford's high-tech metaphor

What's an appropriate visual metaphor for an app that lets you scan handwritten notes to your smartphone? If you're U.K. stationery brand Oxford, it's a drone that follows you everywhere,…

Here's What Would Happen If Ad Agencies Hired Drones as Employees

Be very afraid

Sure, drones are almost taking people's heads off at TGI Friday's. But they can be loyal and useful airborne employees for brave ad agencies willing to embrace the future. Or maybe…

Even Drone Haters Have to Admit This Cirque du Soleil Film Is Hypnotic and Charming

No CGI, just hovering magic

Non-combat drones are good for lots of stuff: carrying advertising banners, delivering beer and generally just freaking people out about privacy. And they make great dance partners, too. That is, at…

Swarmed by Government Drones? This Ad Suggests Blasting Them With a Silenced Shotgun

Meet Johnny Dronehunter, privacy enforcer

Sometimes when you watch an ad, you can't quite believe it's real. Then you learn about the backstory, and you watch it again, and you still can't wrap your head…

Drone Maker Gets Brand Metrics for YouTube

Using Octoly's new software suite

Octoly wants to give YouTube marketers a holistic look into their brands' owned, earned and paid media reach on the video site. Interestingly, one of the companies signed up to…

Robot Copters Hovering Over London Form Starfleet Logo to Promote Next Star Trek Film

Do not fear these drones

Considering how much you hear about drones these days, it's surprising we haven't seen more marketing stunts using remote-controlled hoverbots. But Paramount Pictures pulled off an interesting trick this weekend…

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