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Topic: dragon Rouge

Consumers Like Brands That Are Family-Owned

Conveys honesty

In the large and largely anonymous world of home cleaning products, it would probably come as a surprise to most consumers that the Bissell brand is a family-owned company that’s…

Perspective: Color Me Thirsty

Kool-Aid's always boasted of a slew of flavors—but taste has never really been the point

Most shoppers have never heard of Edwin Perkins, nor the dubious assortment of potions and elixirs—including a purported smoking cure called Nix-O-Tine—that he sold via his mail-order company in Nebraska…

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