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Topic: Draftfcb

Taco Bell Airlifts a Ton of Tacos Into Remote Alaskan Village Kodiak is getting Pitbull, but Bethel scores too

With the pungent, gut-grinding scents of Taco Bell wafting on the icy breeze and the bass-heavy beat of Pitbull soon to shake snow from the trees, rural Alaska is getting…

July 10, 2012, 9:35 AM EDT

Taco Bell Whips Up QR Codes From Lemons and Avocados Print ads tout new Cantina Bell menu

Taco Bell has just launched a new Cantina Bell menu, partnering with chef Lorena Garcia to create gourmet-inspired bowls and burritos featuring new ingredients for Taco Bell (including whole black…

July 9, 2012, 4:39 PM EDT

Taco Bell Shifts Its Digital Business Draftfcb's loss is Digitas' gain

Talk about opening with a bang. A month after opening its doors, the San Francisco office of Digitas is taking on Taco Bell's digital business, albeit with help from colleagues…

July 2, 2012, 6:07 PM EDT

Go Ahead: Shoot the Agency CMO The new-business role is important, but it can also be a thankless one

Turnover may not be unusual among agency CMOs, but the churn has been particularly heavy this year. Since January, new-business leaders at six agencies—Draftfcb, DDB, JWT, Young & Rubicam, Deutsch LA…

June 18, 2012, 12:03 AM EDT

Six Questions: Matthew Willcox The Draftfcb man on the science of decision making

May 30, 2012, 3:33 PM EDT

Miller Lite's New Can Lets You Drink So Fast, You Almost Don't Taste the Beer Shotgunning goes mainstream

Let's face it, Miller Lite is not a beer for sipping and savoring. It is a beer for pounding back faster than your taste buds or self-esteem can acknowledge what…

April 27, 2012, 9:00 AM EDT

Grandmother Gets Killed Over and Over in Ad for Job Site Stop torturing the woman!

People who are unhappy in their jobs are perhaps more open than most to gallows humor—and that's what Draftfcb Argentina delivers in spades in this humorous new spot for Zonajobs.…

April 26, 2012, 1:37 PM EDT

Ad of the Day: Dow A human train glides silently through cities, a metaphor for the company's work to make railways quieter

Dow is all about putting a human face on its technical solutions to some of the world's problems. The company's latest spot, from Draftfcb Chicago, certainly has humanity to spare—it's…

March 23, 2012, 1:03 PM EDT

Meow Mix Brings Back Famous Jingle You Never Knew Was Gone 16 years later, singing cats return

Cats rule the Internet. So, it seems odd that Meow Mix retired its famous advertising jingle in 1996, when the Web was just getting going. Singing cats meowing over and…

March 12, 2012, 4:17 PM EDT

Ad of the Day: Mass Effect 3 Draftfcb's latest trailer captures the emotion of a video game that's not that easy to advertise

Draftfcb San Francisco's new Mass Effect 3 spot does something few video-game ads have the confidence to try: It mixes live-action footage with shots created by the game's graphics engine. Somewhat…

February 28, 2012, 2:33 PM EST

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