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Topic: Draftfcb

Peter Drakoulias Exits Draftfcb After CEO Boschetto's Departure

New CEO Carter Murray arrives in September

Peter Drakoulias, global chief of staff at Draftfcb, has left the agency as it awaits the arrival of new chief executive Carter Murray in September. The global chief post was…

YouTube's 10 Most-Watched Ads in May

Gaming videos dominated, while Kmart and Old Spice kept the party going

Let the games begin!                                       Sony and Microsoft stormed Adweek and YouTube's Ads Leaderboard in May as both companies introduced their next-gen gaming consoles—the PlayStation 4 and Xbox One—in teaser videos. Both…

Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cellphone

Draftfcb basks in the sun

A print ad that uses solar power to charge cellphones? At long last, mankind's prayers have been answered! Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes…

Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings'

More almost-profanity from Draftfcb

Kmart's "Ship My Pants" ad was a major success, to the tune of 17 million YouTube views and counting. But can Draftfcb turn almost-profanity into a running gag for the…

Advertising Student Ships His Pants to Kmart's Agency, Lands Internship

Alf Zapata shows Draftfcb the goods

If you can ship your pants skillfully and creatively, you have a good chance of working at Kmart's ad agency, Draftfcb. The agency said today that it has brought in…

Draftfcb Wins California Nature Conservancy

Group's first agency

The San Francisco office of Draftfcb has won the creative account for The Nature Conservancy in California as the group hires an outside agency for the first time. The Interpublic Group…

Can You Hear the Tone Hidden in This 'Vision Test'?

Ad tricks viewers into seeing need for hearing test

Don't believe everything you see and hear in Draftfcb Toronto's deceptively clever TV and interactive poster campaign for Union Hearing Aid Centre. Known for its tricky advertising, the client's new…

YouTube's 10 Most-Watched Ads in April

A pair of megahits led the way in a staggering month for online video

It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more…

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