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Topic: Draftfcb

New Ad Campaign Shows Teens the Real Cost of Smoking A little fear mixed with vanity dramatizes health consequences

The Food and Drug Administration is hoping a little fear can go a long way in warning teens of the cost of smoking. In the agency's first national public education…

February 4, 2014, 10:07 AM EST

The 10 Most Watched Ads on YouTube in December Kobe and Messi destroy the competition

Kobe Bryant and Lionel Messi have always been world beater, and it's no different on Adweek and YouTube's Ads Leaderboard for December. Teaming up for a sequel to their staggeringly successful…

January 10, 2014, 12:56 PM EST

Kmart Does a Hilariously Dickensian Christmas Version of 'Ship My Pants' Hey look, it's Bob Crap-chit!

You have to hand it to Kmart and Draftfcb. They've shown this whole year that they know how to whip up a good viral commercial. We had "Ship My Pants"…

December 13, 2013, 10:33 AM EST

The 10 Most Watched Ads on YouTube in 2013 These supervirals earned your attention instead of just paying for it

Going viral. It's become a kind of holy grail in advertising—manufactured by consumers, demanded by clients, parodied by agencies. But in a given year, only a handful of spots break…

December 11, 2013, 8:18 AM EST

The 10 Best Ads of 2013 The year's greatest triumphs in concept and craft

It was a year for thinking big, and spreading the wealth. Advertisers continued to move well beyond the 30-, 60- and even 90-second spot in 2013, as two of our…

December 9, 2013, 10:10 PM EST

Semifinalists Emerge in Wells Fargo Review Chemistry meetings will take place next month

Wells Fargo will meet with about a half-dozen shops before selecting a handful of finalists to pitch its creative business, sources said. Sources said that the shops include TBWA\Chiat\Day in Playa…

November 25, 2013, 2:24 PM EST

Adweek's Top 5 Commercials of the Week: Nov. 15-22 It's boys against girls—vote for your favorite spot

This week's top commercials really couldn't be more different. In this corner, you have five guys suggestively swinging their "ornaments" in a festive holiday song for Kmart. In that corner,…

November 22, 2013, 7:13 AM EST

Kmart Hunks Play 'Jingle Bells' With Their Junk in Crazy Christmas Ad Inside their Joe Boxers

And you thought the NBA guys were talented for playing "Jingle Bells" via well-timed three-pointers. Check out the Kmart studs in the retailer's crazy Christmas cross-promotion with Joe Boxer via…

November 18, 2013, 9:00 AM EST

Jamaica Tourism's Giant Stress Ball in Times Square Helps New Yorkers Relax Draftfcb's big yellow stunt

New York is a stressful place, and Times Square isn't the most soothing of its neighborhoods. But thankfully, Draftfcb New York and the Jamaica Tourist Board recently plunked down an…

November 15, 2013, 10:26 AM EST

Ad of the Day: Kmart Finds a Completely Evil Way to Push Layaway Program What would Satan do?

Each year, as the holidays draw near, you can depend on Kmart to start rolling out ads for its reserve-now, pay-incrementally layaway program. (In fact, Kmart couldn't even wait for…

November 14, 2013, 1:55 PM EST

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