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Topic: Draftfcb

This Catchy Jamaican Bobsled Song Is Timed to Match the Track at Sochi

'Authentic soundtrack' from Draftfcb

Have you been waiting for someone to come up with a Jamaican Bobsled Team reggae song synced with the course in Sochi, fitting the exact shape of the racetrack with…

Draftfcb S.F. Wins Trulia

Real estate site's first agency

Draftfcb San Francisco is the first creative agency for real estate search site Trulia, following a review initiated last August. Seven other shops were in the consideration mix. The marketer has…

Levi's Reunites with FCB

Draftfcb, The House Worldwide share global responsibilities

Levi Strauss & Co. is back with FCB. The jeans marketer, which previously created some of its most memorable work with Foote, Cone & Belding in San Francisco, has shifted its…

New Ad Campaign Shows Teens the Real Cost of Smoking

A little fear mixed with vanity dramatizes health consequences

The Food and Drug Administration is hoping a little fear can go a long way in warning teens of the cost of smoking. In the agency's first national public education…

The 10 Most Watched Ads on YouTube in December

Kobe and Messi destroy the competition

Kobe Bryant and Lionel Messi have always been world beater, and it's no different on Adweek and YouTube's Ads Leaderboard for December. Teaming up for a sequel to their staggeringly successful…

Kmart Does a Hilariously Dickensian Christmas Version of 'Ship My Pants'

Hey look, it's Bob Crap-chit!

You have to hand it to Kmart and Draftfcb. They've shown this whole year that they know how to whip up a good viral commercial. We had "Ship My Pants"…

The 10 Most Watched Ads on YouTube in 2013

These supervirals earned your attention instead of just paying for it

Going viral. It's become a kind of holy grail in advertising—manufactured by consumers, demanded by clients, parodied by agencies. But in a given year, only a handful of spots break…

The 10 Best Ads of 2013

The year's greatest triumphs in concept and craft

It was a year for thinking big, and spreading the wealth. Advertisers continued to move well beyond the 30-, 60- and even 90-second spot in 2013, as two of our…

Semifinalists Emerge in Wells Fargo Review

Chemistry meetings will take place next month

Wells Fargo will meet with about a half-dozen shops before selecting a handful of finalists to pitch its creative business, sources said. Sources said that the shops include TBWA\Chiat\Day in Playa…

Adweek's Top 5 Commercials of the Week: Nov. 15-22

It's boys against girls—vote for your favorite spot

This week's top commercials really couldn't be more different. In this corner, you have five guys suggestively swinging their "ornaments" in a festive holiday song for Kmart. In that corner,…

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