Topic: Dr. Scholl's

This Media Agency Gets a Windfall Out of Bayer's Merck Deal

Bayer shop MediaCom adds Merck brands spending $150 million annually

Bayer HealthCare has shifted U.S. media planning and buying for its newly-acquired Merck consumer product line to MediaCom from Initiative, a Bayer executive confirmed. Annual media spending is estimated at $150…

Reckitt Benckiser Reviews Its Global Media Account

Expects to complete the process by year's end

Reckitt Benckiser has launched a global review of its media planning and buying business. The review encompasses both traditional and digital media buying. A global media spending figure was not immediately…

Merck's Global Creative Review Covers 3 Drugs

Total media spending estimated at $50 million

The Merck & Co. consumer brands in play in the company’s global creative review are Dr. Scholl’s, Miralax and an incontinence drug for women that’s shifting from prescription to over-the-counter…