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Topic: Dr. Martens

Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge Dr. Martens, Rookie Magazine latest to add hashtag campaigns

Social activism reached a tipping point this summer with the ALS Association’s unstoppable Ice Bucket Challenge, which to date has raised nearly $100 million while soaking millions more. In the latest…

August 31, 2014, 7:08 PM EDT

Adweek's Top 10 Commercials of the Week: Aug. 2-9 Kiefer Sutherland's new tattoo, Penélope Cruz's directorial debut and the Manning brothers' bad rap

August 9, 2013, 1:24 PM EDT

Dr. Martens Stands for Nonconformity, but Mostly for Selling Lots of Shoes New ad reeks of try-hard marketing cool

I can't stand it! As soon as you run around telling anyone who'll listen that you're hip, subversive and rebellious, you're not. Especially if you do it in a commercial…

August 5, 2013, 11:47 AM EDT

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