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Topic: Dr. Martens

How Dr. Martens Army Boots Conquered the Fashion World

Guess who sparked the trend that keeps coming back in style?

It was sometime in the mid 1960s, possibly the Marquee Club, or maybe it was the Railway Hotel, but one thing is certain: By the time The Who's guitarist Pete…

Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge

Dr. Martens, Rookie Magazine latest to add hashtag campaigns

Social activism reached a tipping point this summer with the ALS Association’s unstoppable Ice Bucket Challenge, which to date has raised nearly $100 million while soaking millions more. In the latest…

Adweek's Top 10 Commercials of the Week: Aug. 2-9

Kiefer Sutherland's new tattoo, Penélope Cruz's directorial debut and the Manning brothers' bad rap

Dr. Martens Stands for Nonconformity, but Mostly for Selling Lots of Shoes

New ad reeks of try-hard marketing cool

I can't stand it! As soon as you run around telling anyone who'll listen that you're hip, subversive and rebellious, you're not. Especially if you do it in a commercial…

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