Topic: Doug Scott

The Battle to Own Branded Content

Creative, media and PR agencies vie to serve marketers in the burgeoning discipline

Doug Scott’s recent departure from OgilvyEntertainment, the successful unit he founded eight years ago, has raised questions about whether its WPP parent might fold it into another corporate entertainment sibling…

Ogilvy Entertainment's Scott Goes to WME | IMG

Takes on new marketing, brands role

Doug Scott, the president and founder of OgilvyEntertainment, is joining WME | IMG this week as the firm's New York-based vp, marketing and brand solutions, a new role at the…

Mario Batali Teams With OgilvyEntertainment to Create New Shows

TV, online content from new company will target millennials

OgilvyEntertainment, the entertainment marketing arm of Ogilvy & Mather, and celebrity chef Mario Batali have formed ccMF Productions, a new company that will create food and lifestyle programming aimed at…

A Word of Advice on Pinterest Ads

OgilvyEntertainment's Doug Scott weighs in

Pinterest shouldn't let agencies come in and mess with its nascent ad formats. That's according to OgilvyEntertainment president Doug Scott. "I would just recommend that they don't accept any advertising from…

Recasting Web Series, OgilvyEntertainment Turns to Big Pussy

Vincent Pastore among the celebrity voices added to The Cannolis

Lest you think that OgilvyEntertainment is only in the business of developing branded content, along comes The Cannolis, an advertising-free, animated series on the web that OgilvyEntertainment is backing. Last year,…