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Topic: DoubleVerify

Trouble Brews Over the Viewability of Digital Ads

Publishers wary of increased scrutiny by brands

The Media Rating Council (MRC) recently lifted its 18-month-old advisory against selling digital ads based on whether they are measurably viewed by consumers. It’s a move that will likely reshape…

Undertone Guarantees You Can See Its Ads

Bows Viewable Impressions Guarantee Program

In the digital ad world, 2013 is thought to be the year the medium finally "grows up" and publishers start only selling ads people can actually see. That is, this…

AdSafe Rebrands as Integral Ad Science

Ad tech firm repositions amid profitability

AdSafe Media built its business by promising to help brands keep their ads off unsavory sites. Now that ad verification has become something of a commodity (industry leader DoubleVerify has branched…

Ad Wreck

VC-backed ad tech firms have arguably inflicted one big mess on digital advertising

Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…

Proving Web Targeting Actually Works

DoubleVerify, Kantar's Compete partner on new viewable ad verification product

The online ad industry often touts its ability to eliminate the sort of waste that is common in traditional media through its ability to provide superior targeting. But in practice,…

ComScore's Patent War

Claims infringement against DoubleVerify, AdSafe, Moat

The ad tech ecosystem only really ever gets controversial when premium brands' ads somehow end up on sketchy sites. That is, until comScore launched a three-front patent war. As first reported by…

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