Topic: DoubleVerify
In the digital ad world, 2013 is thought to be the year the medium finally "grows up" and publishers start only selling ads people can actually see. That is, this…
AdSafe Media built its business by promising to help brands keep their ads off unsavory sites. Now that ad verification has become something of a commodity (industry leader DoubleVerify has branched…
Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…
The online ad industry often touts its ability to eliminate the sort of waste that is common in traditional media through its ability to provide superior targeting. But in practice,…
The ad tech ecosystem only really ever gets controversial when premium brands' ads somehow end up on sketchy sites. That is, until comScore launched a three-front patent war. As first reported by…
