Topic: Doritos

Is Crowdsourcing Turning Creative Directors Into Curators?

BBDO launches its own platform to retain business

"There should be no more creative directors. The job is dead and the title is wrong—it should be 'curator.'" These words from KBS+ co-founder/former Victors & Spoils partner Jon Bond may…

Q&A: Frito-Lay’s New CMO on Why the Brand Is Making Doritos Out of Cardboard

And what flavor has to do with the election

Over the years, Frito-Lay has tried some pretty wild things to get the public excited about snacks. From spotlighting its potato farmers to dipping chips in chocolate to letting the…

Doritos Is Inviting Customers to Set 50 World Records This Year, Each Involving Chips

Taking user-generated content to a new level

             Fans set a new world record for high-altitude tailgating at the Super Bowl. Doritos A few weeks ago on Super Bowl Sunday, Santa Clara residents passing near Levi's Stadium might…

Here's How Buzzy the Super Bowl's First Half Ads Were in 7 U.S. Cities

Doritos did great everywhere but San Diego

Chicagoans seemed to love Mountain Dew's #puppymonkeybaby Super Bowl ad, while Californians apparently thought Skittles' Big Game spot was cool, according to Geofeedia. The tech vendor also said Doritos' commercial was…

Esurance's Super Bowl Pregame Ad Helped Generate 9,000 Tweets a Minute

Cash giveaway garnered huge Twitter chatter

The first quarter of the Super Bowl wasn't even over yet, and Esurance already appeared to be miles ahead of competitors when it comes to social chatter. The insurance brand ran…

How Doritos' Super Bowl Ad Kicked Off a Twitter Conversation About Birth Control

'Ultrasound' got consumers talking about abortion

Doritos aired the final "Crash the Super Bowl" contest spots during Super Bowl 50. The first was a 30-second spot from Australia which features a pregnant woman getting an ultrasound while her…

Q&A: PepsiCo's CMOs on Why 40% of Its Super Bowl Budget Is Going to Digital

Pepsi, Frito-Lay dish on 2016 plans

From orchestrating a huge halftime show to crafting TV ads, working digital platforms in real time and activating on-the-ground campaigns, PepsiCo is the undisputed king of Super Bowl advertisers. This year,…

How Vine's Hunky Goofball Logan Paul Plans to Become a Mainstream Superstar

Brands are smitten. Will Hollywood be, too?

With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire…

Doritos Announces the Finalists for the Last Installment of 'Crash the Super Bowl'

Which of these 3 spots will air during the Big Game?

Doritos has revealed the finalists for its annual Crash the Super Bowl contest, naming three contenders for the coveted 30-second spot in this year's Big Game. The three humorous ads—chosen from among…

Doritos Has Launched Limited-Time Rainbow Chips in Support of the LGBT Community

All proceeds go to the It Gets Better Project

Now it's not just Skittles that wants you to taste the rainbow.   Today, Doritos launched its product celebrating LGBT pride: Doritos Rainbows, created in partnership with the It Gets Better…