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Topic: Doremus

Corning and the MythBusters Guys Show You How to Get Millions of Views on a 10-Minute Pre-Roll

Product testing that's fascinating and fun

Who wants to watch 10 minutes of industrial product testing? If Adam Savage and Jamie Hyneman are doing it, the answer is millions. The co-hosts of Discovery Channel's MythBusters filmed two…

State Street Global Advisors Names New Creative Agency

McCann Erickson, N.Y., wins after review

McCann Erickson continued its new-business streak with the agency's New York office appointment as the new creative lead for State Street Global Advisors. The Interpublic shop won the business after a…

This Business Insurer Surprisingly Applauds Risk Taking

New ads for Hiscox feature gutsy entrepreneurs

In a break with its peers, business insurer Hiscox is running full force into risk. The company's new campaign from Doremus features men and women who took chances to open and…

These Ads for Glass Bottles Are About as Hilarious as Ads for Glass Bottles Could Be

Ditch the plastic and cans today

A world without glass would be pretty soulless. That's the main takeaway from these new TV ads that Doremus and sister shop DDB produced for O-I, the world's largest manufacturer of…

Shattered Your Laptop Screen? Corning Feels Your Pain in Brilliant 'Brokeface' Ads

Paging Dr. Unverlicht

IDEA: When you break the screen of your smartphone, tablet or laptop, a part of you breaks, too. "Our technology and our sense of self—they're both very fragile, and they're…

McCann, UM Win Lockheed Martin

Beat finalists Arnold, Doremus

Lockheed Martin tapped McCann Erickson in New York and Interpublic sibling UM to handle global advertising and media responsibilities, sources said. Last year, Lockheed Martin spent nearly $4 million in measured…

TBWA Wins BNY Mellon's Global Account

Business shifts from sister shop Doremus

BNY Mellon is leaving Doremus but staying in the family. Fellow Omnicom Group shop TBWA has landed BNY Mellon’s global creative account after a review. Sources estimate revenue at more than…

BNY Mellon Review Meetings Set for Next Week [UPDATED]

New CMO Judy Hu leads the search

A handful of finalists are scheduled to present to BNY Mellon in its global advertising review next week, sources said. Total account revenue is estimated at $5-7 million. The full list…

Sherman Succeeds Anderson as Doremus CEO

New chief has worked at the shop since 2004

Doremus, in keeping with its penchant for promoting from within, has found its new global CEO inside the agency. Howard Sherman, who joined the shop in 2004 and assumed the No.…

Sun Life Financial Selects a New Agency

Company's ad review traces back to the spring

Talk about a lengthy process. Sun Life Financial's advertising review began in the spring, shifted to agency presentations this summer and now has finally ended, with the selection of Doremus. The…

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