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Topic: Doremus

Shattered Your Laptop Screen? Corning Feels Your Pain in Brilliant 'Brokeface' Ads Paging Dr. Unverlicht

IDEA: When you break the screen of your smartphone, tablet or laptop, a part of you breaks, too. "Our technology and our sense of self—they're both very fragile, and they're…

November 11, 2013, 10:23 PM EST

McCann, UM Win Lockheed Martin Beat finalists Arnold, Doremus

Lockheed Martin tapped McCann Erickson in New York and Interpublic sibling UM to handle global advertising and media responsibilities, sources said. Last year, Lockheed Martin spent nearly $4 million in measured…

October 8, 2013, 10:57 AM EDT

TBWA Wins BNY Mellon's Global Account Business shifts from sister shop Doremus

BNY Mellon is leaving Doremus but staying in the family. Fellow Omnicom Group shop TBWA has landed BNY Mellon’s global creative account after a review. Sources estimate revenue at more than…

September 12, 2013, 9:00 AM EDT

BNY Mellon Review Meetings Set for Next Week [UPDATED] New CMO Judy Hu leads the search

A handful of finalists are scheduled to present to BNY Mellon in its global advertising review next week, sources said. Total account revenue is estimated at $5-7 million. The full list…

August 28, 2013, 4:04 PM EDT

Sherman Succeeds Anderson as Doremus CEO New chief has worked at the shop since 2004

Doremus, in keeping with its penchant for promoting from within, has found its new global CEO inside the agency. Howard Sherman, who joined the shop in 2004 and assumed the No.…

June 4, 2013, 4:54 PM EDT

Sun Life Financial Selects a New Agency Company's ad review traces back to the spring

Talk about a lengthy process. Sun Life Financial's advertising review began in the spring, shifted to agency presentations this summer and now has finally ended, with the selection of Doremus. The…

October 5, 2012, 10:28 AM EDT

Sun Life Financial Briefs Finalists Selection expected in late June

Sun Life Financial has briefed the finalists for its creative and media business, with final presentations slated for next month. Sources identified the contenders as Doremus, Connelly Partners and Allen &…

May 25, 2012, 4:13 PM EDT

BNY Mellon Selects a Global Creative Shop Doremus succeeds The Concept Farm on the account

BNY Mellon has found a new lead creative agency. Doremus succeeds The Concept Farm on the assignment, which is global and expected to be backed by nearly $15 million in media…

September 20, 2011, 2:56 PM EDT

Corning's glass video shatters expectations

In one of those weird twists of viral fate, a six-minute corporate video aimed at large-scale investors has become a mainstream YouTube sensation. Now with more than 8 million views,…

March 14, 2011, 10:00 AM EDT

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