Topic: Donald Trump

How the Trans-Pacific Partnership Benefits Digital Advertising

Trade pact under fire from both presidential candidates

If you've been following the presidential race in recent weeks, you have undoubtedly heard the Republican and Democratic nominees express their objections to the Trans-Pacific Partnership, or TPP, an international trade…

Donald Trump's Lack of Ad Spending Is Leaving a Hole In Local Media's Pocket

Hillary Clinton and local races picked up some of the slack

The presidential debates provided plenty of free airtime.Gif: Dianna McDougall; Sources: CNN, Shutterstock The presidential election has been momentous and memorable: the first woman nominee of a major party, a businessman/reality…

How Jeff Bezos Is Turning the Washington Post Into a Digitally Driven Publisher

Paper's executive editor talks aggregation, election coverage

SAN FRANCISCO—When Amazon CEO Jeff Bezos took over the Washington Post in 2013, many wondered what a tech exec's leadership would look like at a 140-year-old newspaper. But with a growing…

Donald Trump Is Getting Taken to Task on Snapchat for His Climate Change Stance

Sierra Club buys geofilter ad in Vegas

The Sierra Club purchased a geofilter that people attending tonight's presidential debate at the University of Nevada, Las Vegas will see. The ad takes aim at Donald Trump's climate change stance.…

Hillary Clinton's Campaign Just Created a Way to Make Money From Donald Trump's Tweets

'Troll Trump' fundraising tool is now live

Donald Trump's tweets from now until Election Day are about to start delivering money directly to Hillary Clinton's campaign. A new tool, Troll Trump, lets supporters sign up to automatically donate…'s New 'BuzzFeed-esque' Timeline Takes a Hammer to Trump's Past

While lauding her last four decades

On Oct. 19, when Hillary Clinton and Donald Trump meet for the third and final presidential debate, rest assured that Clinton will verbally direct the millions of viewers to "go…

Tic Tac Calls Donald Trump’s Behavior 'Completely Inappropriate and Unacceptable'

Responds to reference in controversial video

After becoming the latest brand to get dragged into the presidential election on Friday, Tic Tac has a blunt response. On Friday, The Washington Post published a video that they obtained…

Frustrated Newspapers Are Dealing With the Fallout From Surprising Endorsements of Presidential Candidates

The media is also changing its tactics

It's a whole new ballgame, folks. This election has reached a new level of bizarre, and newspapers and online journalists alike have had to adapt to a new, slightly more…

Hillary Clinton Releases a Powerful New Ad With Former Miss Universe Alicia Machado

The spot tells her story referenced in the debate

Monday night, during the first presidential debate between Hillary Clinton and Donald Trump, it was no accident that Clinton pointed out Trump's treatment of Alicia Machado.  "One of the worst things…

Here’s What Really Matters When It Comes to Political Digital Video Campaigns

Reports show what voters view and which ads resonate

To Scott Goodstein, the world of political advertising for a high-stakes campaign like the current presidential race between Hillary Clinton and Donald Trump comes down to just three things: "Time,…