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Topic: Dmexco 2016

Google, Facebook and the World's Biggest Brands Join Together to Improve Digital Ads

P&G, Unilever and others look for an answer to ad blocking

The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry. The Coalition for Better Ads was announced today in Cologne,…

Why Vox Media Is Embracing New Platforms Like VR and 360 Video

CEO Jim Bankoff says company's culture is optimized for change

  brightcove.createExperiences(); COLOGNE, Germany—Following his keynote panel with Publicis Media CEO Steve King Thursday morning at the Dmexco ad tech and…

How Nestlé and Facebook Work Together as Digital Marketing BFFs

Can the social network become the new Slack?

COLOGNE, Germany—It's not uncommon for tech platforms to have dedicated sales and campaign teams that cater to the world's biggest advertisers, but what about setting up a dedicated Facebook group…

With All Eyes on NFL Streaming, Jack Dorsey Pins Twitter's Future on Live Content

CEO talks his plan to grow the platform

COLOGNE, Germany—The future of Twitter may be live, but CEO and co-founder Jack Dorsey couldn't make it to Dmexco to give his speech in person. Instead, Dorsey held a video…

With 50 Million Daily Users in Europe, Snapchat Pitches Brands in Germany

CSO Imran Khan takes on Dmexco

COLOGNE, Germany—By now, most American marketers have learned plenty about Snapchat ramping up its ad business in the U.S. Imran Khan, the company's chief strategy officer, today gave European marketers…

Dmexco's Founder on What's Hot This Year, How the Festival Has Grown and Its Future

Christian Muche discusses the conference in his own words

  brightcove.createExperiences(); COLOGNE, Germany—Dmexco, the annual digital marketing conference and exposition that takes place every September in Cologne, was more or…

Why Brands Need to Find and Harness the Humanity in Ad Tech to Reach Consumers

IPG Mediabrands is showcasing digital partners at Dmexco

As marketing technology evolves and proliferates, brands need to create authentic, relevant human connections or else everything's just meaningless data. Whether it's providing a friction-free experience for television viewers to…

Google Ends Partnership With AdBlock Plus' Partner for 'Acceptable Ads' Marketplace

'Not a business that we want to be a part of'

COLOGNE, Germany—Only one day after AdBlock Plus launched an advertising marketplace claiming that Google would sell ads that would be served to people who have installed an ad blocker, Google's…

AdBlock Plus Is Launching a Marketplace for 'Acceptable' Ads, but Will It Just Infuriate Everyone?

An ad blocker wants to serve you ads

It's hard to know which crowd Adblock Plus will upset more with its announcement today—marketers, publishers or its users.  The ad-blocking software brand, owned by Eyeo GmbH, revealed in a blog…

Dmexco Conference Provides a 'Trail Map' for Marketers to Learn Ad-Tech

Twitter's Jack Dorsey among the keynote speakers

More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology…

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