Topic: DMA

Senate Commerce Report Says Data Brokers 'Operate Behind a Veil of Secrecy' [Updated]

Report based on a year-long investigation into 9 companies

Today was Jerry Cerasale's last day as the head lobbyist for the Direct Marketing Association. It may also have been one of his least enjoyable. Cerasale, along with Experian's svp of…

Government Report Calls For Comprehensive Privacy Law

Consumers should have more information, control over personal data

A new report on consumer privacy from the Government Accountability Office concludes that there ought to be a comprehensive federal law governing the collection, use and sale of personal information…

DMA Hires New Top Lobbyist

Peggy Renken Hudson joins DMA at "crucial time" for the industry

The Direct Marketing Association has hired a new top lobbyist. Peggy Renken Hudson will serve as senior vp of government affairs, replacing Jerry Cerasale, who plans to retire at the…

MRM Adds to Its Global Management Team

Veteran communications chief Sue R.E. Geramian fills new role

MRM has added to its global senior management team. On Thursday, the global digital and direct agency announced that it has tapped Sue R.E. Geramian to fill the new position…

NARC Moves to Enforce Industry's Digital Privacy Standards

Six ad networks found to be out of compliance

There was some fortuitous news for the advertising industry out of Washington Tuesday: At a time when the industry is trying to demonstrate to government regulators that it can police…