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Topic: Diversity

Honda Targets Hispanic Millennials by Mocking the Way Brands Target Hispanic Millennials Bilingual ads bust open the 'box of clichés'

Young Latino consumers: They're hip! They're mobile! They lead active, on-the-go lifestyles! They're also, you know, pretty much like anybody else—though that's something marketers rarely want to hear when they're paying…

July 18, 2014, 9:23 AM EDT

Brands Need a New Way of Thinking It's time for a more sophisticated, integrated approach to multicultural marketing

It’s a statistical fact that, given the double-digit population growth of Latinos and Asians in the U.S., non-Hispanic whites will almost certainly become a minority population by 2050. And if…

November 13, 2012, 12:12 AM EST

Fast Chat: 4A's CEO Nancy Hill On the slash generation, reluctant females and inevitable tax reform

Advertising Week is a time for those in the industry to ponder the challenges and changes facing the communications world—kind of like what 4A's president and CEO Nancy Hill does…

October 1, 2012, 10:15 AM EDT

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