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Topic: Diversity

Tired of Tradition, Honey Maid's Marketing Chief Chose to Put the Spotlight on Modern Families

Adweek’s 2015 Brand Genius winner for CPG/food

It always seemed strange to Gary Osifchin that the characters in traditional advertising were so, well, traditional. "There was the Caucasian female lead, with the French manicure," Osifchin says, "or…

Here's the Real Frustration Behind That Photo of a 'Black People' Panel With No Black People

Sometimes anger makes us hurt those trying to help

Traecy Smith, director of diversity, The One Club Earlier this week, a picture of the first panel at "Here Are All the Black People" ignited a social media uproar. The perception…

Ad of the Day: This Beautiful Ad Council PSA Reminds Us We're All Human Underneath

Dancing skeletons, warm embraces and a few tears

Prepare to feel all of the feels—and have a box of tissues nearby—as you watch this PSA about bias and diversity from the Ad Council. The poignant three-minute spot, for the…

Honda Targets Hispanic Millennials by Mocking the Way Brands Target Hispanic Millennials

Bilingual ads bust open the 'box of clichés'

Young Latino consumers: They're hip! They're mobile! They lead active, on-the-go lifestyles! They're also, you know, pretty much like anybody else—though that's something marketers rarely want to hear when they're paying…

Brands Need a New Way of Thinking

It's time for a more sophisticated, integrated approach to multicultural marketing

It’s a statistical fact that, given the double-digit population growth of Latinos and Asians in the U.S., non-Hispanic whites will almost certainly become a minority population by 2050. And if…

Fast Chat: 4A's CEO Nancy Hill

On the slash generation, reluctant females and inevitable tax reform

Advertising Week is a time for those in the industry to ponder the challenges and changes facing the communications world—kind of like what 4A's president and CEO Nancy Hill does…

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