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Topic: Display advertising

FTC May Not Be Done With Google Yet

Investigation focuses on Google's display ad biz

The Federal Trade Commission may not be done with Google yet, as it opens a new investigation into whether the search giant abuses its market-leading position to curb competition in…

Kawasaki and 'Lone Ranger' Ride Together in Multifaceted Campaign

Motorcycle brand also partners with Subway

If you've never throttled-up a dirt bike or a four-wheeler across an open terrain but have ridden a horse, well, they're similarly bumpy-but-fun experiences. So Kawasaki's new partnership with Disney's…

Sharethrough Scales Up Its Native Ads

Extends its version of Sponsored Stories to mobile sites

A fundamental challenge of native advertising is scalability. A Google search ad can’t run as a Forbes BrandVoice ad, nor can a Twitter Promoted Tweet be placed as a Tumblr…

Facebook Served 39 Percent More Ad Impressions in Q1

Ad strategy pivots on new targeting, not new units, say execs

All that chatter from people decrying an increase in ads when they visit Facebook may not be exaggerations from an agitated few. Facebook CFO David Ebersman said during the company’s…

Yahoo Goes Native With In-Stream Home Page Ads

Also adding IAB billboard unit to desktop home page

Since Yahoo launched its home page redesign in February, the new stream-centric layout—outfitted with an all-too-standard 300 x 250 pixel banner on one side and even more miniscule unit on…

Google Analytics Adds Conversion Funnel Benchmarking Tool

Plots channels' impacts on purchase paths by industry

With marketers all but required to play in multiple digital channels these days, ranging from online display to search to email, they are increasingly likely to have a hard time…

Google's Future Lies in Glass and Fiber, Present Is In Ads

Ad revenue up 16 percent in first quarter

The biggest surprise in Google’s first-quarter earnings was the drop in advertising’s share of non-Motorola Mobility revenue from 96 percent a year ago to 92 percent in the most recent…

Yahoo Ad Revenue Slides Amid Mobile Gap, Reduced Inventory

Web traffic also declines but the slide slows

Companies typically open their quarterly earnings calls with the disclaimer that current revenue and performance numbers do not necessarily reflect future results. Yahoo may have wanted to repeat that line when it began its…

Starbucks WiFi Gets Even More Ad-Supported Via Boingo Wireless

Adds video spots, banners after customers connect

Aside from the guys who post up in a coffee shop for hours with an iMac to play World of Warcraft or stream Game of Thrones in the airport terminal…

AppNexus Dials Up Its Mobile Business

Aims to be first enterprise ad tech firm in mobile

Despite every year for the past decade or so being proclaimed “The Year of Mobile,” no company has cracked the mobile market to level it on par with online advertising…

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