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Topic: Disney

The New Star Wars Movie Just Added a Healthy Dose of Twitter Marketing in Theaters

Hashtags with your popcorn?

Here's the latest example of Twitter being everywhere in the media: The microblogging platform has teamed up with Disney and National CineMedia, which is in 1,600 theaters, to show tweets…

How Disney Maintains a Strong Relationship With Its Millennial Audience

It produces relevant, authentic content with Hasbro

Disney's brand doesn't want to be a tale as old as time. Thanks to creative thinking, adapting to new technology, and acting from an authentic point-of-view, Disney has been able…

Infographic: Here's How Much Engagement Brands Got From Back-to-School Social Posts

Dolce & Gabbana and Disney wooed the most fans

Now that the back-to-school frenzy has died down, Origami Logic, a marketing analytics company based in Mountain View, Calif., reviewed the engagement that brands received from back-to-school-related social media posts…

Viceland’s Ratings Are Less Than Half Those of the Tiny Network It Replaced

But the median age is 17 years younger

When Viceland launched in February, the network struck an agreement with Nielsen to keep its ratings private for six months. Shortly before that window is set to lapse, the first…

Why Are So Many Major Studios Sitting Out Comic-Con This Year?

There's Marvel, Warner Bros. and not much else

Over the years, San Diego Comic-Con, which kicks off its 46th year today, has become one of the premiere events on the entertainment calendar, as major film studios and TV…

Why Marketers Like Disney and Seaworld Are Now Opting for the Humane Touch

Activism spurs change

A cynic might say that fashion mavens, food sellers, cosmetics makers and entertainment purveyors are just trying to save face and give themselves a feel-good marketing hook by changing the…

Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners

But will the honeymoon last?

Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between…

Johnny Depp Delights Disneyland Goers as the Mad Hatter on This Magical Live Billboard

Interactive stunt for Through the Looking Glass gives fans a thrill

Livestreaming is all the rage for brands, and Disney has unleashed one of the best live stunts yet, getting Johnny Depp to interact with fans as the Mad Hatter on…

Maker Studios Announces 4 New 'Forward-Thinking' Shows at Intimate NewFronts Event

PewDiePie, Romeo Lacoste headline the presentation

Maker Studios kicked off the second day of the 2016 NewFronts Tuesday morning, but unlike most of the other digital players in the space, it eschewed a splashy presentation for…

With DreamWorks Acquisition, Comcast Takes on Disney for Big Media Superiority

NBCU gets controlling stake in AwesomenessTV

When NBCUniversal announced this morning that it will acquire DreamWorks Animation for $3.8 billion, the deal was mostly hailed as a film play for NBCU's parent company, Comcast, as it…

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