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Topic: Disney

Maker Studios Parts Ways With Chief Content Officer Erin McPherson

First major exec shuffle since Disney bought the network

Here's a major shake-up at one of the largest multichannel networks: Erin McPherson is departing as chief content officer of Maker Studios. A Maker Studios spokeswoman told Adweek the departure was…

How to Be Unstoppable: Inside the Creative Mind of Mindy Kaling

She's written 50 scripts and two books without getting out of bed

Earlier this year, in her well-received Super Bowl ad for Nationwide, Mindy Kaling thought she might be invisible. Hardly. As one of Hollywood's major creative forces, she's never been more…

Fantasy Sports Site Wants to Ditch Frat-Boy Image With Help From a New Agency

DraftKings ups media spend nearly sixfold

Three years in, fantasy sports website DraftKings.com is getting serious about its advertising. Out is the frat-boy wordplay of its current ads (as seen below) and in is a search for…

'Unboxing' YouTube Marketers Are Accused of Tricking Kids

Brouhaha rises over clips of fun toys

The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the…

Here Are the Top 10 Branded Tweets About the Royal Baby

Disney whips up a montage video

Brands had a full plate of real-time events to respond to this weekend: the birth of Princess Charlotte Elizabeth Diana, the Kentucky Derby and the Mayweather-Pacquiao fight. Marketers including Disney, Nissan, Pizza…

Maker Studios Wants to Make a Little Something for Everyone

Disney-owned multi-channel network asks, 'Who are you?'

Last year, Maker Studios asked attendees at its Digital Content NewFronts presentation to learn what "I am Maker" means. In 2015, it's turning the tables and asking brands, agencies and…

With 60% of Traffic Coming From Mobile, The Knot Redesigns for the Millennial Wedding

More room for brand partners, from Invisalign to insurance

XO Group's The Knot—which reportedly has helped plan 25 million weddings—has reached its own big day. The popular wedding-planing hub relaunched its site late Tuesday night, with the goal of…

How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl

Custom-made tweets and videos are changing the game

Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now…

Top 10 Web Series Videos: Buzzfeed Imagines Disney Dating Disasters

No need to wait for your prince to come

Fairy tale relationships may seem perfect—after all, they're made for the movies. But Buzzfeed believes dating one of Disney's leading men in real life would be far from picture perfect. Without Tinkerbell's…

Kids Are Watching the Weirdest Stuff on TV—and It's Not Always From Kids' Networks

Telenovelas are among the highest-rated deliverers of kids 6-11

The kids market is a place where fierce competition rages between otherwise cuddly characters like Bugs Bunny and Mickey Mouse (yes, both are still around, albeit in newer, hipper incarnations),…

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