Topic: disney interactive
Type
Disney Launches Story App Aimed at Moms
NewFront event focuses on mobile series and games
While most of the NewFront lineups this week have centered on Web video series, Disney Interactive is taking its moment in front of the ad community to pitch a slew…
Portrait: Troika
Hollywood branding company sits at the crossroads of entertainment, sports
Specs Who Back row (l. to r.): Dan Pappalardo, ecd, co-founder; Gil Haslam, cd, sports; Whit Friese, cd, entertainment marketing; Dale Everett, cd, brand design. Front row (l. to r.): Reid…
Disney Turns to Mobile Apps as Show Pilots
Interactive division planning its second Web show based on popular iPhone game
Disney may have found a new formula for launching original online series: find mobile games that already have a following and treat them as backdoor pilots. The company’s Interactive division announced…
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