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Topic: discovery

Cable Viewers Aren't Watching the Shows You Think They Are

MoffettNathanson analysts find ratings in odd places

Analysts at MoffettNathanson are bearish on cable TV in a variety of categories (though they contend Disney, Fox and Viacom are still strong). Overall, as the upfront market kicks into…

Discovery's Fit & Health to Rebrand as Discovery Life

The network to tackle life events to broaden its audience

Discovery Communications has announced that it plans to transform its fitness-oriented network, Discovery Fit & Health, into Discovery Life, AP reports. The new network, which will focus on life events…

Olivia Wilde and Gus Van Zant Ink Deals With Learnist

Popular smartphone app attracts big names

Learnist, an app that's grown to three million monthly active users in less than two years, is ready to test the so-called freemium market. For the uninitiated, "freemium" is a…

Sharecare Rolls Out Personalized Health App

Backed by Dr. Oz, endorsed by Oprah

Oprah, Dr. Oz and the U.S. Army have joined forces to save medicine. Ok, not exactly. But the three parties are all involved in what entrepreneur Jeff Arnold believes will single-handedly…

Love for Sale [Video]

Mad Woman Lauren Reeves reveals the best credit cards to max out on Black Friday

Hello! If you love getting trampled to death on Black Friday as much as I do, then you need to watch my newest video. Credit cards are a Black Friday necessity,…

Former CNNer Christa Robinson Hired by Tribune

News net vet will report to Peter Liguori

With ex-Discovery COO Peter Liguori now in charge at Tribune, the company is hiring a chief communications officer in the person of longtime CNN staffer Christa Robinson, who worked at…

Discovery Ad Revenue Up, Continues to Digest Giant SBS Nordic Acquisition

International biz the focus of Q3 earnings

Discovery Communications CEO David Zaslav had a lot of questions to field about international business this morning, not least because of the company's massive purchase (which it's still digesting) of…

Cable's Live Events Are Paying Off Big-Time This Summer

Cramming in sponsors

If you were teetering over the Grand Canyon, grinding your butt on Robin Thicke or just dueting with Charlie Wilson, you were everywhere advertisers wanted to be this summer. Event…

A Lil Bub Talk Show Will Anchor Discovery's New Digital Network

Revision3 inks deals with famous pets for content on Animalist.com

Today in Things That Are Not Made Up, famous Internet cat Lil Bub will host a talk show anchoring a new Discovery Communications digital venture called Animalist, created and developed…

Twitter's TV Ad Targeting Uses 'Video Fingerprinting'

New system could boost Promoted Tweets' effectiveness

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" technology. Via a data dashboard, digital marketers can…

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