Topic: Discover
Facebook Card's Big Implications for Advertising, Shopping
New gift card business could help tie online ads and offline purchases
During Facebook’s earnings call on Wednesday, CFO David Ebersman said the company’s Gifts service contributed a “very small” portion of the company’s $5 million in miscellaneous revenue—and the expectation is…
New Title Game Sponsorship Could Cost Up to $35 Million
IEG, Kantar clients will pay twice as much to back 2015 college football championship
With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring…
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