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Topic: Directv

This Agency Gets 90% of Its Business Through Referrals

DXagency makes sweepstakes and contests for big-name clients like HBO

Specs Who (from left) Izzy the dog, employee relations; Michael Dub, partner; Sandy Rubinstein, CEO; Benjamin Hordell, partner What Agency Where Edgewater, N.J. Indie shop DXagency happily reports that 90 percent of its business…

Arnold Schwarzenegger's Best Commercials Ever! [Video]

A sampling of the action star's greatest global hits

You may know him as the seven-time Mr. Olympia winner from when you were a gawky half-pint. Or the Hollywood action hero you wanted to be. Or you could've been…

DirecTV Kicked Off the NFL Season With an Ad Featuring a Gay Couple

Perfect (and coincidental) timing as Michael Sam joined the Cowboys

A same-sex couple locked in an embrace (or is it a tackle?) smash through their home in slow-motion in a surprisingly inclusive spot for DirecTV's NFL Sunday Ticket. These guys have a…

NFL Has a Lot of Leverage in Negotiating TV Deals

Networks forced to play by NFL's rules or go home

When the NFL negotiated with TV networks on the rights to broadcast eight "Thursday Night Football" games this season, the contract stipulated that term was only for one year, that…

Entertainment, Media and Communications Deals Hit $74 Billion in Q2

PwC credits the rise of the megadeal

The entertainment, media and communications (EMC) sector reached $74 billion in deal volume in the second quarter, up $67 billion from the same time last year. PwC this week released its…

DirecTV Strikes Gold Again With Manning Brothers Rap Sequel

It's a 'Fantasy Football Fantasy'

Eli and Peyton Manning are back to rapping for DirecTV, and it's still pretty glorious. Last summer, the pro footballers and the satellite provider graced us with "Football on Your Phone."…

Kevin Byrnes, VP of Ad Sales, on the Launch of Newsmax

Fledgling news net taps Golf Channel vet

Newsmax, a conservative news site that specializes in media watchdogging, is turning into a full-blown cable network—or rather, a satellite network. The new net launches June 16 in DirecTV's 20…

NFL Sunday Ticket Is Linchpin of AT&T, DirecTV Deal

Renewal of must-have content and exclusive rights required for merger

DirecTV's rights to NFL Sunday Ticket—a football package that gives subscribers access to every NFL game that plays on Sunday—is so important that it is a key clause in the…

AT&T Deal to Buy DirecTV Rocks Telecom, Media Universe

Mega-deal joins Comcast-Time Warner Cable on regulators' docket

The AT&T deal to buy DirecTV is officially only a couple hours old, but it's already shaking up the telecom and media industry and causing consumer groups to fret. Announced shortly…

AT&T in Talks to Acquire DirecTV

$50 billion deal could close within weeks

DirecTV and AT&T are in talks to merge, with AT&T taking a stake in the smaller company in a deal composed of both cash and shares, according to multiple reports. Stock…

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