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Topic: Directv

How Can Discovery Make More Money? Its New COO Has Some Ideas

Paul Guyardo already has launched a game-changing platform

Specs Current gig Chief commercial officer, Discovery Communications Previous gig Evp and chief revenue and marketing officer, DirecTV Age 54 Adweek: You've been on the job for two months. What are your priorities? Paul…

Global Agency of the Year: Grey's Work Sparked Cultural Conversations Worldwide

And brought home a mountain of awards

Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the…

AT&T Tests Cross-Screen Advertising With AdWorks

New platform taps DirecTV homes for better targeting

AT&T is ready to roll out its first advertising product since it closed its acquisition of DirecTV three months ago. AT&T AdWorks, the telecom giant's advertising sales wing (which now includes…

2 Horrible Cable Companies Merge in DirecTV's Sequel to a Campaign From Years Ago

Grey work picks up where Deutsch left off

Grey New York goes back to the future for DirecTV, revisiting a concept the satellite broadcaster introduced seven years ago in commercials from Deutsch. Those original spots, directed by Christopher Guest,…

'Petite Randy Moss' Is Cable's Latest Victim in DirecTV's New Height-Mocking Ad

Funny, or just mean?

Grey New York plays the height card in a new ad touting DirecTV's NFL Sunday Ticket. The commercial stars Randy Moss, a future NFL Hall of Famer mulling a comeback. In…

Ad of the Day: Eli Manning and Tony Romo Do Their Best Rob Lowe for DirecTV

NFL stars line up against lame versions of themselves

DirecTV killed its long-running Rob Lowe campaign in April after more than six months of spots in which the actor introduced pathetic versions of himself—the kind of guy who has…

Former DISH Executive Takes the Reins at The Weather Channel

Tasked with overseeing a new, 'fully integrated' TV group

The Weather Company is shaking up its management ranks and bringing in former DISH Network executive Dave Shull to operate a "newly formed, fully integrated division" called The Weather Channel…

DirecTV Ditches Rob Lowe for Hannah Davis and a Horse in Shamelessly Silly New Ads

Don't take her word for it

DirecTV doesn't want you to have to look at ugly cable wires and boxes. So, it's putting Hannah Davis on your screen instead (and saying goodbye to Rob Lowe). Sports Illustrated's…

24 Hours in Advertising: Wednesday, Feb. 11, 2015

Models channel Lowe for DirecTV, cinemagraphs are spreading and Omnicom's Q4 gains

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Facebook courts advertisers with a captivating ad format Cinemagraphs, still images with a…

SI's Swimsuit Models Look a Bit Less Lovely If They Have Cable Instead of DirecTV

Hannah Davis, Chrissy Teigen and Nina Agdal get Rob Lowed

To date, Rob Lowe has been the only celebrity to suffer physical indignities in Grey's DirecTV campaign making fun of cable customers. But now he can add three famous supermodels…

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