Advertisement

Topic: Directv

In Its Third Year, New York Magazine's Vulture Festival Is Bigger Than Ever

It's also an opportunity for sponsors to connect with cultured millennials

For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams. Over the past several years, titles like Cosmopolitan, Sports Illustrated and…

How Can Discovery Make More Money? Its New COO Has Some Ideas

Paul Guyardo already has launched a game-changing platform

Specs Current gig Chief commercial officer, Discovery Communications Previous gig Evp and chief revenue and marketing officer, DirecTV Age 54 Adweek: You've been on the job for two months. What are your priorities? Paul…

Global Agency of the Year: Grey's Work Sparked Cultural Conversations Worldwide

And brought home a mountain of awards

Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the…

AT&T Tests Cross-Screen Advertising With AdWorks

New platform taps DirecTV homes for better targeting

AT&T is ready to roll out its first advertising product since it closed its acquisition of DirecTV three months ago. AT&T AdWorks, the telecom giant's advertising sales wing (which now includes…

Ad of the Day: Eli Manning and Tony Romo Do Their Best Rob Lowe for DirecTV

NFL stars line up against lame versions of themselves

DirecTV killed its long-running Rob Lowe campaign in April after more than six months of spots in which the actor introduced pathetic versions of himself—the kind of guy who has…

Former DISH Executive Takes the Reins at The Weather Channel

Tasked with overseeing a new, 'fully integrated' TV group

The Weather Company is shaking up its management ranks and bringing in former DISH Network executive Dave Shull to operate a "newly formed, fully integrated division" called The Weather Channel…

24 Hours in Advertising: Wednesday, Feb. 11, 2015

Models channel Lowe for DirecTV, cinemagraphs are spreading and Omnicom's Q4 gains

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Facebook courts advertisers with a captivating ad format Cinemagraphs, still images with a…

DirecTV's 'Awkward Rob Lowe' Spot Draws Protests From Shy Bladder Sufferers

Group says ad makes light of a misunderstood condition

Not everyone thinks Rob Lowe's "painfully awkward" commercial for DirecTV is funny. The Associated Press reported today that members of the International Paruresis Association—which represents people with what is commonly referred…

Are DirecTV Customers Going to Lose AMC in the Middle of The Walking Dead?

Show rates higher than football

Ah, November: The Christmas decorations are going up, flights home are getting expensive, and networks are going to war with cable providers. It's always an uphill battle with satellite and…

Ad of the Day: DirecTV Enlists Painfully Awkward Rob Lowe, Its Most Pitiful Rob Lowe Yet

Cable sure does strange things to people

Rob Lowe keeps sinking in DirecTV's campaign. Having already been introduced to Creepy Rob Lowe and Less Attractive Rob Lowe, now we get to meet Painfully Awkward Rob Lowe. Like his…

Advertisement