Topic: Directv

AT&T Has Reached a Deal to Acquire Time Warner. Now What?

3 key questions arising from $83 billion megadeal

After a report just two days ago that AT&T and Time Warner had engaged in "informal" talks about a possible merger, the two companies have reached a deal in which…

Why Marketers and Media Firms Are So Excited About Addressable Advertising

Execs from Honda, Deep Focus, Assembly and Modi Media explain

  brightcove.createExperiences(); With all the recent tech developments in TV and video like programmatic and over-the-top, addressability hasn't been getting many…

AT&T and Hulu Share More Details About Their Upcoming Skinny Bundle Streaming Offerings

Time Inc. says its new OTT platform is off to a 'fantastic' start

Over the next several months, viewers are going to be more tempted than ever to cut the cord, thanks to a pair of anticipated new over-the-top (OTT), skinny bundle offerings…

5 Things You Should Know About Addressable Ads as More Dollars Shift to Digital

Advanced advertising needs better clarity

The momentum behind addressable TV, delivering household-specific advertising based on an advertiser-defined target—regardless of programming or time of day in both live and playback modes—has reached an important inflection point…

AT&T Consolidates Its Creative and Media Business with Omnicom

Company beat out WPP after $50B DirecTV acquisition

Telecommunications giant AT&T consolidated its advertising business with Omnicom after a closed creative and media review that pitted the holding company against arch rival WPP. BBDO will retain the creative…

In Its Third Year, New York Magazine's Vulture Festival Is Bigger Than Ever

It's also an opportunity for sponsors to connect with cultured millennials

For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams. Over the past several years, titles like Cosmopolitan, Sports Illustrated and…

How Can Discovery Make More Money? Its New COO Has Some Ideas

Paul Guyardo already has launched a game-changing platform

Specs Current gig Chief commercial officer, Discovery Communications Previous gig Evp and chief revenue and marketing officer, DirecTV Age 54 Adweek: You've been on the job for two months. What are your priorities? Paul…

Global Agency of the Year: Grey's Work Sparked Cultural Conversations Worldwide

And brought home a mountain of awards

Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the…

AT&T Tests Cross-Screen Advertising With AdWorks

New platform taps DirecTV homes for better targeting

AT&T is ready to roll out its first advertising product since it closed its acquisition of DirecTV three months ago. AT&T AdWorks, the telecom giant's advertising sales wing (which now includes…

Ad of the Day: Eli Manning and Tony Romo Do Their Best Rob Lowe for DirecTV

NFL stars line up against lame versions of themselves

DirecTV killed its long-running Rob Lowe campaign in April after more than six months of spots in which the actor introduced pathetic versions of himself—the kind of guy who has…