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Topic: Direct Marketing Association

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Rep. Terry Defends U.S. Data Economy as 'Gold' Key House lawmaker lays out privacy and data security agenda

While privacy advocates are looking to Europe to force the U.S. to adopt stricter privacy laws, Rep. Lee Terry (R-Neb.) said not so fast. Referencing the Direct Marketing Association's recent…

October 29, 2013, 2:23 PM EDT

Big Data Added $156 Billion in Revenue to Economy Last Year [Updated] With new study, DMA aims to shape privacy debate in Washington

Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The…

October 14, 2013, 9:17 AM EDT

Postal Rate Hikes Disappoint Mailing Industry Will plead case before Postal Regulatory Commission

Magazines, newspapers and marketing businesses that depend on the U.S. mail suffered a setback in the fight to ward off an exigent rate hike on top of the annual rate…

September 26, 2013, 1:59 PM EDT

DMA Hires New Top Lobbyist Peggy Renken Hudson joins DMA at "crucial time" for the industry

The Direct Marketing Association has hired a new top lobbyist. Peggy Renken Hudson will serve as senior vp of government affairs, replacing Jerry Cerasale, who plans to retire at the…

September 4, 2013, 2:59 PM EDT

Acxiom Gives Consumers Control of Their Data Portal launches as Washington debates data broker practices

Hoping to keep regulators at bay, Acxiom, one of the world's largest data brokers, today launched a portal that shows consumers the data that the company has on them and…

September 4, 2013, 1:12 PM EDT

Magazines, Newspapers Brace for Exigent Postal Rate Hike Could add $300m in costs to an already-challenged industry

Magazines, newspapers and direct marketers are girding for the possibility that the U.S. Postal Service will pass an exigent rate increase on top of the annual postal rate that is…

August 23, 2013, 9:41 AM EDT

Privacy Vote Sends Mixed Signals No consensus on voluntary code of conduct for apps

This was not a good week for groups trying to hammer out voluntary privacy policies. A government-hosted multistakeholder group came close Thursday, but stopped short of agreeing on a voluntary code…

July 25, 2013, 6:51 PM EDT

W3C Group Rejects Industry Do Not Track Proposal Consensus elusive as adoption deadline nears

The advertising industry suffered a setback late last night when the Tracking Protection Working Group of the World Wide Web Consortium rejected the Digital Advertising Alliance's draft proposal for a…

July 16, 2013, 9:56 AM EDT

Do Not Track Legislation Makes a Comeback Lots at stake for marketers

Do Not Track legislation is poised to make a big comeback this Congress, and marketers who managed to hold it off for the past two years are taking nothing for…

April 8, 2013, 10:07 PM EDT

Direct Marketers Fight Privacy Concerns in Washington $1 million plus budget set aside

Direct marketers are planning a broad campaign to defend their multibillion-dollar business against attacks by privacy advocates and others in Washington that propose to restrict data mining both online and…

October 15, 2012, 3:22 PM EDT

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