Topic: DigitasLBi

Whisper Is Growing Its Audience and Ad Business, but Challenges Loom

The anonymous app is speaking louder to marketers

While some anonymous social media apps are known for their bullying, Whisper wants to be known for being a safe, welcoming space as it seeks to bring advertisers on board. Whisper,…

New York Stock Exchange Is Courting Millennials With Snapchat Filters and Vertical Video

Creates content for Taco Bell, KFC and Pizza Hut

Even a 224-year-old can be on Snapchat these days. Over the past couple of years, the New York Stock Exchange, which was founded in 1792, has been trying to fit in…

General Motors Launches a Creative Agency Review for GMC Brand

Incumbents Leo Burnett and DigitasLBi will defend the business

America's largest automaker has launched a creative agency review for one of its core brands as part of an extended effort to secure its position in both domestic and international…

Ad of the Day: Whirlpool Put Washers and Dryers in Schools, With Remarkable Results

DigitasLBi helps kids who don't always have clean clothes

Most of us take clean clothes for granted. But the sad truth is that some people simply can't afford to go around with spotless—or even unstained—attire every day. In the hyper-self-consciousness…

Detroit Offices of Leo Burnett and DigitasLBi Will Merge Into Single Unit

Engage M-1 will serve General Motors

Publicis Groupe's two largest Detroit-area agencies have announced plans to merge into a single unit dedicated to serving their shared General Motors accounts including GM and Buick. "After years working together…

Ad of the Day: Insane Flying Woman Gets Takeout From a Cliffside Dunkin' Donuts

Wingsuit base jumper Ellen Brennan pulls off a crazy stunt

Most fast-food chains have drive-throughs. Not many offer fly-throughs.  To illustrate how quickly customers can pre-order and pick up their balanced breakfasts with a new app, Dunkin' Donuts enlisted the help…

Charity: Water and BuzzFeed Cook Up Tasty Videos With a Disgusting Twist

DigitasLBi's recipe for clean water

663 million people around the world are living without clean water—dirty water kills more people in the world than all types of violence combined, even war. Yet many people still…

Facebook Is Teaming With DigitasLBi to Create a Brand-Friendly Live Morning Show

Videos will offer weather reports, workouts and recipes

Facebook made waves at DigitasLBi's presentation during the Digital Content NewFronts today without even taking stage. The ad agency unveiled a program called Rise and Shine, a livestreamed morning "feed show"…

Digitas' Chief Media Officer Is Leaving to Start His Own Company

Baba Shetty moves on after 3 years at the agency

DigitasLBi global chief media officer Baba Shetty announced today he is leaving the agency to start his own company, Invisible Science. The new venture will be structured as a research…

Delta Air Lines Launches a Media Agency Review

Incumbent DigitasLBi expected to defend

Delta Air Lines has tapped Joanne Davis Consulting to pilot the carrier's media agency review, sources close to the process told Adweek today. Delta spends north of $50 million annually on…