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Topic: DigitasLBi

Detroit Offices of Leo Burnett and DigitasLBi Will Merge Into Single Unit

Engage M-1 will serve General Motors

Publicis Groupe's two largest Detroit-area agencies have announced plans to merge into a single unit dedicated to serving their shared General Motors accounts including GM and Buick. "After years working together…

Ad of the Day: Insane Flying Woman Gets Takeout From a Cliffside Dunkin' Donuts

Wingsuit base jumper Ellen Brennan pulls off a crazy stunt

Most fast-food chains have drive-throughs. Not many offer fly-throughs.  To illustrate how quickly customers can pre-order and pick up their balanced breakfasts with a new app, Dunkin' Donuts enlisted the help…

Charity: Water and BuzzFeed Cook Up Tasty Videos With a Disgusting Twist

DigitasLBi's recipe for clean water

663 million people around the world are living without clean water—dirty water kills more people in the world than all types of violence combined, even war. Yet many people still…

Facebook Is Teaming With DigitasLBi to Create a Brand-Friendly Live Morning Show

Videos will offer weather reports, workouts and recipes

Facebook made waves at DigitasLBi's presentation during the Digital Content NewFronts today without even taking stage. The ad agency unveiled a program called Rise and Shine, a livestreamed morning "feed show"…

Digitas' Chief Media Officer Is Leaving to Start His Own Company

Baba Shetty moves on after 3 years at the agency

DigitasLBi global chief media officer Baba Shetty announced today he is leaving the agency to start his own company, Invisible Science. The new venture will be structured as a research…

Delta Air Lines Launches a Media Agency Review

Incumbent DigitasLBi expected to defend

Delta Air Lines has tapped Joanne Davis Consulting to pilot the carrier's media agency review, sources close to the process told Adweek today. Delta spends north of $50 million annually on…

Ad of the Day: Ellie Kemper Helps Buick Get Quirky for Millennial Love

DigitasLBi airs out an old brand with honest dorkiness

Kimmy Schmidt may be unbreakable. But hey, Ellie Kemper, give that retractable roof button a rest already!  The actress shifts her quirky-geek persona into high gear for a fun Buick campaign…

Will Instagram’s Advertising Gold Rush Send Users Running?

With open API, quality could become an issue

After nearly two years of allowing only a few dozen brands to run ads on the platform, Facebook-owned Instagram in August opened up to all marketers. At the same time,…

How Horatio Sanz and Fred Armisen Are Creating a Digital Hub for Latino Comedy

Más Mejor content studio targets cord-cutting millennials

The Hispanic population is the fastest-growing segment in the United States, accounting for 17 percent of the U.S. population, according to 2014 census estimates. Despite the fact that there are…

Apple's New Openness to Ad Blockers Threatens to Remove Publishers' Mobile Ads

Including premium branded content

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers by opening the door to ad-blocking technology on its massively popular…

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