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Topic: Digitas

Colin Kinsella Is New Mindshare N.A. CEO

Succeeds Antony Young

Colin Kinsella has been named chief executive of Mindshare, North America, succeeding Antony Young who took on that role 22 months ago. Young will now shift his focus to global…

Droga5 Now Leading Creative for Google's Motorola

First ad is print, more to come

Droga5 on Wednesday launches its first work for Google-owned Motorola, a print ad touting the made-in-the-USA credentials of the forthcoming Moto X smartphone. The independent agency will handle lead creative responsibilities…

Brazil's Unrest May Affect Social Media Marketers for a Year

Agencies adapt to unprecedented environment, which may become new normal

When Brazilian digital agency execs recently flew home from Cannes to São Paulo or Rio de Janeiro, they landed onto a terrain rattled by people-in-the-streets protests on a scale that's…

Agencies Square Off in Hot Dog Eating Contest

Digitas, Horizon, MEC, Zenith and more stuff their faces today in NYC

If you're agency staffer in New York today and want to see industry peers do their best Takeru Kobayashi impressions (i.e., stuff their faces with frankfurters), you might want to…

Cadillac Leaves Fallon for IPG Team [UPDATED]

Campbell Ewald is part of winning pitch

General Motors has confirmed the hiring of a team of Interpublic Group agencies to handle Cadillac’s creative business. The team comprised leaders from Hill Holliday, Campbell Ewald and Lowe. Hill Holliday…

The Path From Madison Avenue to Corporate CEO

How Eric Hirshberg and others made the transition

Since 2010, Eric Hirshberg has been CEO of one of the giants of the video game industry, Santa Monica, Calif.-based Activision Publishing. But everything he needed to know about how…

TV's High Prices Actually Hurting Web Video

Buyers predict slow NewFront market, as clients complain about dollars falling short in TV

TV is hurting the Web video ad market. But not in the way you might expect. And if you’re waiting for that intense post-NewFront marketplace to start materializing, you may want…

Mindshare Finds Strategy Chief at Digitas

Jordan Bitterman takes new North American role

Mindshare has reached into Digitas to find a chief strategy officer for North America. Jordan Bitterman, who most recently was the North American lead for social, mobile and content at Digitas,…

Buyers Pushing Nielsen Data for Web Video and YouTube Won't Play Ball

Small publishers taking it on the chin as they deal with OCR challenges

Following the NewFronts, the battle lines in Web video are being drawn, and YouTube might be on the wrong side. After several years of testing, clients and their agencies are eager…

Reckitt Benckiser Picks Digital Shop for Cold Remedies

Agency formerly known as LBi to handle 3 brands

The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed. The brands are Mucinex, Cepacol…

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