Digitas | Adweek
Advertisement

Topic: Digitas

InMobi Hires Former Digitas Star Stephanie Sarofian steers mobile toward programmatic options

InMobi has named Stephanie Sarofian executive director, brand and agency, as she recently left DigitasLBi after a formidable 18-year run. Based in the mobile ad network's New York office, she…

August 23, 2013, 12:01 AM EDT

TIAA-CREF's Review Was a 4-Horse Race Martin Agency beats the likes of Lowe Campbell Ewald

The Martin Agency outstripped three other contenders to land TIAA-CREF's advertising account, according to sources. Sources identified the other finalists as Lowe Campbell Ewald; Partners + Napier (which pitched with media…

July 24, 2013, 4:59 PM EDT

Shetty Lands at Digitas Ex-NewsBeast CEO returns to agency world

Digitas has hired former Newsweek Daily Beast CEO Baba Shetty as its chief strategy and media officer for North America. Shetty left NewsBeast in June, after less than a year. There,…

July 17, 2013, 12:51 PM EDT

Appliance Brands Are Diving Into Digital This Summer KitchenAid and Haier lean on the Web

KitchenAid, which has doubled its digital and traditional marketing budgets this year, is debuting three online video ads today on Hulu and BrightRoll's network of Web properties. They'll run as…

July 12, 2013, 7:11 AM EDT

Colin Kinsella Is New Mindshare N.A. CEO Succeeds Antony Young

Colin Kinsella has been named chief executive of Mindshare, North America, succeeding Antony Young who took on that role 22 months ago. Young will now shift his focus to global…

July 9, 2013, 2:31 PM EDT

Droga5 Now Leading Creative for Google's Motorola First ad is print, more to come

Droga5 on Wednesday launches its first work for Google-owned Motorola, a print ad touting the made-in-the-USA credentials of the forthcoming Moto X smartphone. The independent agency will handle lead creative responsibilities…

July 2, 2013, 5:30 PM EDT

Brazil's Unrest May Affect Social Media Marketers for a Year Agencies adapt to unprecedented environment, which may become new normal

When Brazilian digital agency execs recently flew home from Cannes to São Paulo or Rio de Janeiro, they landed onto a terrain rattled by people-in-the-streets protests on a scale that's…

June 27, 2013, 1:21 PM EDT

Agencies Square Off in Hot Dog Eating Contest Digitas, Horizon, MEC, Zenith and more stuff their faces today in NYC

If you're agency staffer in New York today and want to see industry peers do their best Takeru Kobayashi impressions (i.e., stuff their faces with frankfurters), you might want to…

June 12, 2013, 1:17 PM EDT

Cadillac Leaves Fallon for IPG Team [UPDATED] Campbell Ewald is part of winning pitch

General Motors has confirmed the hiring of a team of Interpublic Group agencies to handle Cadillac’s creative business. The team comprised leaders from Hill Holliday, Campbell Ewald and Lowe. Hill Holliday…

June 11, 2013, 12:02 PM EDT

The Path From Madison Avenue to Corporate CEO How Eric Hirshberg and others made the transition

Since 2010, Eric Hirshberg has been CEO of one of the giants of the video game industry, Santa Monica, Calif.-based Activision Publishing. But everything he needed to know about how…

June 10, 2013, 10:44 PM EDT

Advertisement