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Topic: Digitas

Halloween Poll: Is Oreo or Tide's 'The Shining' Vine Best?

Season is ripe for six-second branded fun

Halloween is a scary good opportunity for brands to have fun with Twitter's nascent video platform, Vine. Tide has been doing several Vine videos in the spirit of the holiday, including…

Wunderman Hires Digitas' Bjorkman for Top Creative Role

Becomes the shop's 1st global CCO since '07

Wunderman has revived its global creative chief role and recruited Digitas' Lincoln Bjorkman to fill it. Bjorkman, the North American chief creative officer at Digitas, joins Wunderman this week as global…

Tide’s Halloween Vines Are Now Everywhere

And with the help of Digitas, brand keeps cranking them out

Advertising is under attack by Vine videos, which are wrapping around Twitter streams, TV sets—and now getting entangled with billboards, thanks to Tide. The Procter & Gamble brand is using…

Tide Is Using 7 Vines for Halloween—a Killer Time of Year for Social Video

This just makes way too much sense

Talk about low-hanging fruit (perhaps blood oranges). Tide has debuted a fun, seven-part Halloween campaign using Vine, Twitter's increasingly popular six-second mobile-social video platform. The first video, which went live this…

Former Mcgarrybowen Leader Lands at Pitney Bowes

Bill Borrelle had been CEO of the agency’s New York office

Pitney Bowes is the new employer of Bill Borrelle, the former CEO of the New York office of mcgarrybowen. Borrelle, who left mcgarrybowen on Sept. 6, will be svp of brand…

YouTube's 10 Most-Watched Ads in August

Nike, NBC Sports are the big movers in a quiet month

August was a sleepy month for commercials on YouTube, with only five videos posted during the month able to break the 1 million view mark—and two of those just barely. The…

Topsy's Social Data Now Includes the Very First Tweets

Will brands find seven-year-old Twitter stats useful?

Social analytics firm Topsy has added the entire history of public Twitter messages to its real-time data platform, including stats dating back to the first-ever tweet more than seven years…

InMobi Hires Former Digitas Star

Stephanie Sarofian steers mobile toward programmatic options

InMobi has named Stephanie Sarofian executive director, brand and agency, as she recently left DigitasLBi after a formidable 18-year run. Based in the mobile ad network's New York office, she…

TIAA-CREF's Review Was a 4-Horse Race

Martin Agency beats the likes of Lowe Campbell Ewald

The Martin Agency outstripped three other contenders to land TIAA-CREF's advertising account, according to sources. Sources identified the other finalists as Lowe Campbell Ewald; Partners + Napier (which pitched with media…

Shetty Lands at Digitas

Ex-NewsBeast CEO returns to agency world

Digitas has hired former Newsweek Daily Beast CEO Baba Shetty as its chief strategy and media officer for North America. Shetty left NewsBeast in June, after less than a year. There,…

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