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Topic: Digital Streaming

iHeartMedia and WeWork Will Target Entrepreneurs With Branded Podcasts

Music stations are also in the works

If radio is the "soundtrack for work," then iHeartMedia and co-working network WeWork are hoping to redefine the soundtrack for entrepreneurs. Today, iHeartMedia and WeWork are launching a partnership to bring…

The X-Files Tackles Its Toughest Case Yet: Reviving TV Revivals

Fox bets big on Mulder and Scully’s return

Last fall, the broadcast networks bet that the best way to attract viewers was by programming reboots and revivals of popular series and movies. However, Limitless, Minority Report, The Muppets…

As Live TV Viewing Declines, How Can Networks Fully Monetize Their Viewers?

New, multiplatform tools could help

For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode…

Here's What Surprised Showtime After It Began Offering a Streaming Service

Even cord-cutters like watching the live feed

Two months after its launch, Showtime's streaming-only subscriber service has been eye-opening for the network. Since the service, which is also called Showtime, went live on July 7—exactly three months after…

Rdio Launches Native Ad Product With Hard Rock Hotels as Its First Client

Touted as hybrid of Pandora, Spotify

Rdio has a new native advertising product called Promoted Music Experiences, which the music streamer believes will offer brands something its competitors haven't. It has partnered with Hard Rock Hotels…

CBS Exec: A Broadcast Network Can Win in the End, Even as TV Evolves

Nina Tassler on content ownership and multiple platforms

A few days after FX's John Landgraf sounded a warning bell that "too much television" is being made, a top exec at CBS said the network is well positioned to continue to…

Showtime Has Officially Launched Its Streaming Service

No cable subscription needed for the new OTT offering

The OTT era has begun at Showtime. The premium cable network launched its new stand-alone streaming service today. The service, which is also called Showtime, is available for $10.99 per month…

Orange Is the New Black's Yael Stone on Binge-Watching, Podcasts and That Accent

Also, her favorite shows and social follows

Specs Name Yael Stone Age 30 Accomplishments Stars as Lorna Morello on Orange Is the New Black (Season 3 streaming Friday on Netflix) Base New York Twitter @YaelStone Adweek: What's the first information you consume in…

Roku and Playstation Will Join Apple in Offering Showtime's Streaming Service

Premium network adds partners

While Apple was the exclusive launch partner for HBO Now, it is going to have to share Showtime's new stand-alone streaming service when it debuts in early July.   Today, Showtime…

Why Networks Are Going for Broke This Summer

From binge-viewing to VOD, broadcasters offer big perks

For decades, the broadcast networks took the idea of summer vacation quite literally—programming reruns and other filler content from June through mid-September, much to the frustration of advertisers. Those days are…

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