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Topic: Digital Streaming

Former Gap CMO on How His Fashion Marketing Experience Will Influence Spotify

Seth Farbman wants to make streaming app indispensable for music fans

Specs Who Seth Farbman Current gig CMO at Spotify and CLIO Image Awards juror Previous gig CMO at Gap Age 46 What transfers over from marketing a fashion brand to a music streaming company? Cultural…

Why Brands Should Care Less About Blackout Rules, More About Digital Streaming

First NFL worldwide digital distribution set for 2015

Many fans are cheering the end of the NFL's maligned blackout rules, which required a team to sell out its home game at least 72 hours before kickoff for it…

Flowchart: How Should You Watch Super Bowl XLIX?

And we've got some options for not watching, too

You don't need a big-screen TV to watch Super Bowl XLIX. With the growth of digital platforms, there's plenty of ways to view the game. Whether you're more comfortable keeping…

'The Interview' Is Now a Rallying Cry for Freedom as It Shoots to No. 1 on Google Play

Reviews are in: Go America

Call it a showing of Christmas patriotism, at least for some viewers. The Interview shot to the top-selling spot on Google's Play store almost instantly after being released online on Christmas…

Join Today's #AdweekChat for a Discussion of Cable, Streaming Video and Cutting the Cord

Twitter chat at 2 p.m. will include Hulu's ad sales chief

The TV dominance of cable and satellite seems to be eroding quickly this year, as more and more content becomes available on streaming services or for purchase a la carte.  Some…

Roku's New Video Ad Network Will Target Highly Specific Audiences

A rare model

Roku is poised to launch a video advertising network, according to The Wall Street Journal today. The company will sell advertising to marketers and agencies, and the ads will be…

Ad of the Day: Ricky Gervais Crashes Your Favorite Netflix Shows

And you really need to watch the outtakes

Despite winning only seven of the 31 Emmys its shows were nominated for, Netflix still found a clever way to cash in on the popularity of its original programs during…

Leaked Screenshots Reveal Upcoming YouTube Music Service

Launch expected soon

Images of Google’s long-awaited YouTube music service have surfaced online, signaling that the launch may not be far behind. The tech blog Android Police got hold of the images, which…

Google Boosts Music Offerings With Songza Deal

Complements two other services in the space

Google's musical ambitions took another step forward today with its purchase of Songza, a music-discovery app that complements a streaming music service and another service that Google is developing with YouTube. "Over the coming months,…

Time Inc.'s 120 Sports Goes Live

New platform integrates sports news and social data

It’s finally opening day for Time Inc.’s new digital video network, 120 Sports. At 6 o’clock tonight, 120 Sports will begin streaming live video content, all of which will be…

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