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Topic: digital out of home

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Times Square Plus Facebook and WeChat Equals 54,000 Photo Submissions for HTC Electronics seller likes results from unusual effort

Brands don't typically allow campaign metrics to go public unless they've exceeded expectations. With that in mind, HTC today says a just-wrapped 11-week campaign that mixed global social media with…

February 11, 2014, 11:45 AM EST

Downy Uses Facebook and Twitter to Inform Digital Out-of-Home Campaign P&G brand's offline creative will reflect social media engagement

It's not easy getting back to work the week after Labor Day. That's what Procter & Gamble's Downy was thinking with its "Softside" campaign whose fabric sculptures like the example shown…

September 5, 2013, 1:08 PM EDT

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