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Topic: digital out of home

Microsoft's Bus Shelters Make You Feel Like You're Inside Its New Video Game

Getting immersive for Sunset Overdrive

If you're like a lot of commuters these days, you're glued to your smartphone while sitting at a bus stop. So, how do advertisers get your attention? Microsoft, for one,…

BrandShare Content From RMG Networks
7 Stats That Spell Trouble for TV and Online Video Ads

Luckily, there's a better way

Nothing beats video advertising for engaging consumers, forging emotional connections and building brand awareness. Unfortunately, the two major delivery vehicles…

Times Square Plus Facebook and WeChat Equals 54,000 Photo Submissions for HTC

Electronics seller likes results from unusual effort

Brands don't typically allow campaign metrics to go public unless they've exceeded expectations. With that in mind, HTC today says a just-wrapped 11-week campaign that mixed global social media with…

Downy Uses Facebook and Twitter to Inform Digital Out-of-Home Campaign

P&G brand's offline creative will reflect social media engagement

It's not easy getting back to work the week after Labor Day. That's what Procter & Gamble's Downy was thinking with its "Softside" campaign whose fabric sculptures like the example shown…

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