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Topic: Digital Music

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McDonald’s Bolsters Digital Initiatives to Attract In-Store Business Soft sales and staid image prompt online push

McDonald’s is going digital to increase sales at its U.S. restaurants, especially among people under 34. Plans discerned by tracking earnings, recent hires and job openings include going national with…

August 22, 2014, 12:51 PM EDT

Audiosocket’s Easy Listening Solution for Digital Music Rights Startup looks to solve licensing issue on YouTube

Music licensing on YouTube was thrust into the spotlight last month after the National Music Publishers Association filed a lawsuit against YouTube content network Fullscreen over copyright infringement. As Brandon…

September 16, 2013, 10:15 AM EDT

Coke Cans Give Spotify Real Estate Huge co-branding deal begins to bloom

In a move that's been hinted at by Spotify executives for months, Coca-Cola is putting the digital music service on its 8-ounce cans for Coke, Diet Coke and Coke Zero…

July 9, 2013, 12:53 PM EDT

Twitter Drops Music App, Amps Up Media Ambitions Positions social platform to leapfrog Pandora for mobile ad revenue

Like a new album, Twitter Music leaked early with a CNET report that the social platform had signed (acquired) music discovery service We Are Hunted. Then last week word began…

April 18, 2013, 12:55 PM EDT

Universal Tunes In Bollywood Music Streamer Dhingana's 15 million users lure first ad deal with a major label

While most brands have Pandora and Spotify on their ad-minded radar, international marketers should probably get to know Bollywood and Hindu digital music streamer Dhingana. Anything but a blip on the…

January 4, 2013, 4:50 PM EST

Spotify Picks Up $100 Million; Coke Reportedly Key Investor Beverages giant said to kick in $10 million

Digital music service Spotify has acquired around $100 million in new funding, a source close to the situation told Adweek this afternoon (Nov. 14). The source wouldn't name investors. But a…

November 14, 2012, 3:41 PM EST

Toyota Scion Headbangs Its Way to the Bank Brand uses art and heavy metal to appeal to new target audience

Toyota believes heavy metal enthusiasts get a raw deal when it comes to being stereotyped as young, uneducated and prone to violence. In fact, the Japanese carmaker sees the heavily tattooed,…

September 27, 2012, 8:31 AM EDT

Beats Electronics Acquires Mog Rapper Dr. Dre's headphone makers scoop up digital streaming service

As the race to be the leader in the digital music streaming industry intensifies, even headphone manufacturers are getting in on the action. On Monday, Beats Electronics announced the acquisition…

July 2, 2012, 5:51 PM EDT

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