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Topic: Digital Content NewFronts

5 Tech Brands that Made Noise at NewFronts This Week Vevo, Maker Studios roll out programs

The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on…

May 8, 2014, 6:00 AM EDT

YouTube's 'Google Preferred' Has a 1% Ad Tier, Too Brands can go super premium

When YouTube rolled out its Google Preferred advertising platform last week at the Digital Content NewFronts, the video site's executives lauded the ability for brands to target pre-roll ads against…

May 6, 2014, 5:43 PM EDT

7 Media Brands Shaking Up the 2014 NewFronts Original shows and exclusive deals dominate

It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the…

May 3, 2014, 5:03 PM EDT

Wall Street Journal to Advertisers: We're More Innovative Than You Think Unveils video magazine and digital series

The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general. While the Journal's relatively affluent viewer demographics are envied…

May 2, 2014, 2:09 PM EDT

Condé Nast Entertainment Touts 'Upscale' Appeal at NewFronts Plans to launch digital video hub this summer

The print media world is buzzing about Condé Nast Entertainment's second NewFronts presentation yesterday afternoon, once again having taken over a swanky event space at 583 Park Avenue. After a…

April 30, 2014, 1:13 PM EDT

Marketers Must Embrace the Transition Into the Post-Television World But the NewFronts is not an assault on the classic medium

   Ad agencies, marketers and the media are awash with buzz about the competition between the Digital Content NewFronts and the subsequent broadcast network upfront marketplace. But all the gossip and prognostication…

April 27, 2014, 8:25 PM EDT

Big YouTube Channels Join Forces to Help Drive Ads Meet GOVA, the Global Online Video Association

The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium. At…

February 16, 2014, 11:34 PM EST

These Stories Dominated Digital Media in 2013 From native to programmatic, it was a dynamic year

Digital media is thriving. Online advertising is growing faster than any other medium. The Web is hot. Except for the fact that the Web has had all sorts of growing pains.…

December 23, 2013, 10:02 PM EST

Do NewFronts Really Affect TV Pricing? Scarcity is the problem

Google’s Eric Schmidt may have told an audience full of media buyers that Web video had already replaced television last week, but the ad industry isn’t so sure the NewFronts…

May 12, 2013, 11:17 PM EDT

Comedy Is King at the Hulu NewFront Host Seth Meyers flogs new cartoon series, The Awesomes

For a bunch of presentations thrown by technology companies, the NewFronts are becoming notorious for glitchy executions. The exception to the rule this season—likely because it’s run by networks who…

April 30, 2013, 2:35 PM EDT

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