Digital Advertising Alliance | Adweek

Topic: Digital Advertising Alliance

W3C Group Rejects Industry Do Not Track Proposal Consensus elusive as adoption deadline nears

The advertising industry suffered a setback late last night when the Tracking Protection Working Group of the World Wide Web Consortium rejected the Digital Advertising Alliance's draft proposal for a…

July 16, 2013, 9:56 AM EDT

Lots of Angst in Complying With New Children's Online Privacy Regs Smaller websites and apps seek to avoid regs altogether

Eric Goldman, a professor of law at Santa Clara University School of Law and director of the school's High Tech Law Institute, had some pointed advice for websites and apps…

July 8, 2013, 4:53 PM EDT

Mozilla Moves Ahead With Do Not Track Browser IAB calls the move a 'nuclear first strike'

Much to the disappointment of the digital advertising establishment, Mozilla is going ahead with plans to automatically block third-party cookie tracking in its Firefox browser. Mozilla first announced its Do Not…

June 19, 2013, 7:37 PM EDT

FTC's Ohlhausen Favors Privacy Self-Regulation Commissioner's DAA keynote endears her to ad community

Federal Trade Commissioner Maureen Ohlhausen sees no need for Congress to pass new laws to protect consumer privacy from targeted advertising. “I do not agree with everything in the FTC’s report…

June 5, 2013, 2:50 PM EDT

What Exactly Does ‘Do Not Track’ Mean? Digital Advertising Alliance is fighting misinformation

The digital ad business last month took a beating from Sen. Jay Rockefeller (R-W.Va.) during the Commerce committee’s eighth privacy hearing in the past 18 months. Rockefeller, a big proponent…

May 6, 2013, 10:17 PM EDT

Do Not Track Framework Doc Stirs Controversy Ahead of W3C Meeting Document was not a DAA proposal, W3C co-chair explains

A document distributed to members of the international group trying to come up with a Do Not Track standard is causing a lot of fuss, dividing meeting attendees even before…

April 30, 2013, 1:12 PM EDT

Rockefeller Goes On a Do Not Track Rant in Hearing Advertisers have tough time defending self-regulation

Sen. Jay Rockefeller (D-W.Va.) started and ended the Do Not Track hearing off with a rant, one that anyone who attended the commerce chairman’s previous seven privacy hearings knows all…

April 24, 2013, 5:30 PM EDT

Digital Ad Biz to Defend Self-Regulation at Do Not Track Hearing Privacy groups complain progress is too slow

The Do Not Track privacy hearing called by Sen. Jay Rockefeller for Wednesday before the commerce committee is bound to feature some fireworks. That's because Rockefeller has shown himself to be…

April 22, 2013, 4:32 PM EDT

Poll: Targeted Advertising Is Not the Bogeyman [Updated] Nearly 70% like at least some tailored Internet ads

Consumers may be worried about Internet privacy, but targeted advertising is the least of them. In fact, only 4 percent were concerned about behavioral targeting, according to a Zogby Analytics…

April 18, 2013, 6:05 AM EDT

FTC Chair Stuns Advertisers Advertisers feel 2-year DAA program overlooked

In her first speech before the advertising industry, newly minted Federal Trade Commission chairwoman Edith Ramirez called once again for a universal solution for Do Not Track. While Ramirez didn't…

April 17, 2013, 12:21 PM EDT