Topic: Digital Advertising Alliance
In the online advertising world, the pro-cookie argument may hold that the ubiquitious tracking mechanism ensures a better site experience. But of course, for many Web publishers, the use of…
Yahoo said it will not recognize Microsoft's controversial default 'do not track' signal on its new Internet Explorer browser, which shipped to release with Windows 8 on Friday. The Internet advertising…
The interactive advertising community has an answer to Microsoft's decision to go ahead with its default Do Not Track browser: We won't honor it and we won't penalize companies that…
Advertisers are dismissing charges that they are somehow backing off their commitment made last February to honor a uniform browser feature that would give consumers the choice to opt-out of…
In a contributed column in September 10 issue of Adweek, Rik van der Kooi, corporate vice president of the Microsoft Advertising Business Group, explained why Microsoft decided to turn on…
Lou Mastria, former chief privacy officer for the now-defunct Canoe Ventures, has been named managing director of the Digital Advertising Alliance. In his new role, Mastria will run the day-to-day business…
The interactive advertising business has done a pretty good job of convincing regulators to give its self-regulation program for online behavioral advertising a chance to the point where the Federal…
Microsoft's new Do Not Track default browser may win the company points with Washington, but it pissed off the online ad industry. Buried in yesterday's release of Windows 8 was a…
A new study from Carnegie Mellon University throws cold water on the reputed success of the Digital Advertising Alliance's self-regulatory privacy program, which gives consumers the choice to opt out…
Just about everything in the Federal Trade Commission's final privacy report went down as expected for the Internet advertising industry except for one, a new recommendation to give regulators more…
