Topic: Digiday

Real-Time Marketing During Oscars Fails to Deliver Much Brand Buzz

Oreo-induced hangover as marketers debate the meaning of #rtm on Twitter

The debate about what is actual Twitter real-time marketing (#rtm) and what isn't seemed to hit a fingernails-on-the-chalkboard crescendo (#smh) during the Academy Awards. The only thing that seemed to…

W+K's New Global Co-Executive Creative Director Talks Digital

The former Socialistic CEO on sustainable content and her recent confessions

Big Players, Big Ideas: Colleen DeCourcy

Is Online Publishing a Failure From Consumer's Perspective?

Old and new publishers compare notes and discuss the future

Substance drives engagement. The banner ad is dead. Those have been hot topics of late in the digital media world and continued to be at Internet Week's Digiday Conference on…