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Topic: Diet Pepsi

Fast Chat: Diet Pepsi's Amy Spiridakis on Bringing Style to Soda Cans

Soda giant busy re-shaping bottles and cans, partnering with Target

PepsiCo was unusually busy on the packaging front last week, unveiling a new shape for Pepsi bottles and announcing limited-edition Diet Pepsi 7.5-ounce cans designed by HGTV star Vern Yip.…

Pepsi Looks to Sweeten Diet Brand

Tweaks formula ahead of major campaign

In early December, PepsiCo began rolling out a new sweetener mix for Diet Pepsi that sprinkles in acesulfame potassium—an ingredient used in sister brand Diet Mountain Dew and Coca-Cola's Diet…

Catching a Buzz

In heat wave, drink makers lead YouGov BrandIndex’s July brand gainers

In a summer heat wave, it’s hard to go wrong selling cool drinks, which helps explain why brands like A&W, Miller and Diet Pepsi dominated YouGov BrandIndex’s monthly Top 10…

Ad of the Day: Diet Pepsi

Sofia Vergara returns in a grand slapstick dance number from TBWA, choreographed by Mark Ballas

Sofia Vergara picks up where she left off in 2011—i.e., as pretty much the perfect advertising spokeswoman—in this energetic new Diet Pepsi spot, premiering Sunday evening during the Golden Globe…

Perspective: Generation Appreciation

Sometimes selling the demo profile of a product rather than the product itself sparks connection

Targeting the right demographic has always been delicate business for brands. Jingles and logos come and go. But only audience targeting carries with it the inherent risk that by too…

WDCW Poaches TBWA's McKendrick

Pepsi planner to oversee strategy at smaller shop

Wong, Doody, Crandall, Wiener has landed TBWA\Chiat\Day L.A. group planning director Clyde McKendrick to head up its strategy efforts, the agency announced Monday. McKendrick will oversee work on the agency’s portfolio…

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