Topic: Diet Pepsi
PepsiCo was unusually busy on the packaging front last week, unveiling a new shape for Pepsi bottles and announcing limited-edition Diet Pepsi 7.5-ounce cans designed by HGTV star Vern Yip.…
In early December, PepsiCo began rolling out a new sweetener mix for Diet Pepsi that sprinkles in acesulfame potassium—an ingredient used in sister brand Diet Mountain Dew and Coca-Cola's Diet…
In a summer heat wave, it’s hard to go wrong selling cool drinks, which helps explain why brands like A&W, Miller and Diet Pepsi dominated YouGov BrandIndex’s monthly Top 10…
Sofia Vergara picks up where she left off in 2011—i.e., as pretty much the perfect advertising spokeswoman—in this energetic new Diet Pepsi spot, premiering Sunday evening during the Golden Globe…
Targeting the right demographic has always been delicate business for brands. Jingles and logos come and go. But only audience targeting carries with it the inherent risk that by too…
Wong, Doody, Crandall, Wiener has landed TBWA\Chiat\Day L.A. group planning director Clyde McKendrick to head up its strategy efforts, the agency announced Monday. McKendrick will oversee work on the agency’s portfolio…
There's been a lengthy lead-up to this new Diet Pepsi spot (from TBWA\Chiat\Day in Los Angeles) starring Modern Family's Sofia Vergara and soccer star David Beckham. First, Sofia showed up…
