Topic: Diet Pepsi

Fast Chat: Diet Pepsi's Amy Spiridakis on Bringing Style to Soda Cans Soda giant busy re-shaping bottles and cans, partnering with Target

PepsiCo was unusually busy on the packaging front last week, unveiling a new shape for Pepsi bottles and announcing limited-edition Diet Pepsi 7.5-ounce cans designed by HGTV star Vern Yip.…

April 3, 2013, 3:00 PM EDT

Pepsi Looks to Sweeten Diet Brand Tweaks formula ahead of major campaign

In early December, PepsiCo began rolling out a new sweetener mix for Diet Pepsi that sprinkles in acesulfame potassium—an ingredient used in sister brand Diet Mountain Dew and Coca-Cola's Diet…

December 17, 2012, 11:32 AM EST

Catching a Buzz In heat wave, drink makers lead YouGov BrandIndex’s July brand gainers

In a summer heat wave, it’s hard to go wrong selling cool drinks, which helps explain why brands like A&W, Miller and Diet Pepsi dominated YouGov BrandIndex’s monthly Top 10…

August 22, 2012, 12:36 PM EDT

Ad of the Day: Diet Pepsi Sofia Vergara returns in a grand slapstick dance number from TBWA, choreographed by Mark Ballas

Sofia Vergara picks up where she left off in 2011—i.e., as pretty much the perfect advertising spokeswoman—in this energetic new Diet Pepsi spot, premiering Sunday evening during the Golden Globe…

January 13, 2012, 12:33 PM EST

Perspective: Generation Appreciation Sometimes selling the demo profile of a product rather than the product itself sparks connection

Targeting the right demographic has always been delicate business for brands. Jingles and logos come and go. But only audience targeting carries with it the inherent risk that by too…

October 13, 2011, 6:50 AM EDT

WDCW Poaches TBWA's McKendrick Pepsi planner to oversee strategy at smaller shop

Wong, Doody, Crandall, Wiener has landed TBWA\Chiat\Day L.A. group planning director Clyde McKendrick to head up its strategy efforts, the agency announced Monday. McKendrick will oversee work on the agency’s portfolio…

May 23, 2011, 7:30 AM EDT

Sofia Vergara, David Beckham Goof Off for Diet Pepsi

There's been a lengthy lead-up to this new Diet Pepsi spot (from TBWA\Chiat\Day in Los Angeles) starring Modern Family's Sofia Vergara and soccer star David Beckham. First, Sofia showed up…

April 19, 2011, 1:52 PM EDT