Topic: Diet Coke

Diet Coke Is Retweeting Its Biggest Fans in Suddenly Extravagant Ways

Surprise RTs pop up in the real world

A retweet is nice and all. But as an expression of affection, it's woefully lame. Diet Coke understand this, and is taking a grand new approach to retweeting love notes from…

Diet Coke Prints 2 Million Unique Labels in Latest Stroke of Packaging Genius

Individualized design on steroids

You thought Coca-Cola was getting personal when it rolled out 250 bottle labels featuring people's first names. Well, Diet Coke just went and individualized 2 million bottle designs. Coca-Coca Israel created…

Better Than the Real Thing? These Diet Coke Ads Are Absolutely About Drugs

Timely parodies of Droga5's work

Sadly, these Diet Coke ads from Animal New York aren't the real thing, but they are pretty amusing spoofs of Droga5's new campaign, which is being interpreted by some as…

Is Diet Coke Dabbling in Drug References in Its Ads?

'You're On' campaign riding high

What has Diet Coke been snorting? In the way the tagline, "You're on," and logo are positioned, the brand's new ads seem to refer to drug use—appearing to spell out the…

Diet Coke Invents World's Thinnest Vending Machine, So You Can Feel Even Fatter by Comparison

Skinny can redux?

Oh, hey there, ladies. Feeling fat? Of course you are. Don't worry. I've got some advice. Don't get sugary, fattening soda from that fat, tubby vending machine over there. Get…

Diet Coke Finds Its New Stud, 19 Years After the Old One

Andrew Cooper follows in Lucky Vanous's footsteps

He's the real thing. Meet Andrew Cooper, a British model whose shirtless turn as a soda stud in this Diet Coke 30th-anniversary commercial via BETC London is going viral and…

Diet Coke's Limited-Edition Can Is So Lovely, It's Here to Stay

Turner Duckworth design returns Sept. 1

"This new concept will only be around for a short time," William White, group brand director for Diet Coke and Coke Zero at Coca-Cola North America, told Adweek exactly a…