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Topic: Diesel

Diesel Creates an Alphabet of Dance to Promote Flexible New Jeans Video takes you from the ballroom to the streets

Diesel's promoting its new Jogg jeans collection via a fun and informative A-to-Z of Dance video featuring all manner of talented dancers sporting the flexible jersey-denim hybrid line. Each letter represents…

April 11, 2014, 1:22 PM EDT

Buy a Watch From Us Before You Shrivel Up and Die, Says Diesel 'Days to Live' calculates how long you've got

"Hey, potential customer, you're gonna DIE! Wanna buy a wristwatch?" That's basically the message of this "Days to Live" campaign from Crispin Porter + Bogusky promoting Diesel's Timeframes line. Answering…

January 17, 2013, 8:30 AM EST

Diesel Relaunches 1993 Shoe With 'Pre-Internet' Campaign A return to the good old days

The pre-Internet world—just before the boom, circa 1993—hella sucked. I am, of course, too young to remember that dark and disturbing era, since I'm only 9 years old. But if…

December 6, 2012, 12:40 PM EST

Diesel Fills Your Life With Giant Robots, Eggs and Hammers Mert & Marcus shoot loony new print ads

Diesel is advertising its spring and summer 2012 clothing line under the banner "Portraits for Successful Living." So, what do you need to have a successful life? You can start…

January 19, 2012, 12:00 PM EST

Diesel Makes Facebook Look Like Excel, so You Can Slack Off at Work

Diesel has taken time away from making jeans for hot girls to continue its celebration of stupidity with its Be Stupid at Work app. The app makes Facebook look like…

June 20, 2011, 11:38 AM EDT

Diesel sullies New York Transit Museum too

It turns out the Brooklyn Law School library wasn't the only New York City location to be overrun recently by underwear-clad Diesel models rubbing their privates on everything. The New…

November 17, 2010, 2:27 PM EST

Diesel models smear privates on law school

Students at Brooklyn Law School are chafing after Diesel models in their underwear commandeered the school's library for an ad shoot and rubbed their gross bodies all over the books…

November 15, 2010, 9:00 AM EST

Diesel's space sneaker kicks Assland's ass

Diesel's ass-themed advertising continues with this really quite distasteful "Assland" spot, which, after Ace Ventura and Assy McGee and Mr. McMahon's Ass, doesn't add anything new to the talking-butt ouvre…

October 11, 2010, 3:25 PM EDT

Diesel never met a butt it didn't want to kick

Yesterday we posted the weird giant-shoe-chases-giant-ass video for Diesel sneakers. Here are more videos from that campaign, all variations on the same theme: If a butt is there, it…

September 23, 2010, 12:44 PM EDT

Diesel sneakers tenderly kick a serious butt

AdFreak's Butts tag is going to be sore by the end of the week. The latest insane assmercial to rear its ugly head is the one posted below, released…

September 22, 2010, 2:24 PM EDT