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Topic: Diageo

Diageo's Global Media Agency Review Comes Amid Greater Scrutiny of Costs

Marketing needs to better deliver on ROI

The world's largest spirits maker, Diageo, signaled a potential change in its agency lineup when it released fiscal first-half results earlier this year: Revealing a drop in operating profit, new…

Nick Offerman's Yule Log for Lagavulin Is 45 Minutes of Silent, Uninterrupted Brilliance

Sit back and savor it

Few performers could make staring into a camera for an extended period of time engaging, let alone feel like a treat.  But Nick Offerman's love of Lagavulin whisky has been well documented. And…

Jude Law Chases a Gorgeous, Classic Car in Johnnie Walker's Sequel to 'The Gentleman's Wager'

Monaco, here we come!

Jude Law is back to make another luxe bet over a couple of glasses of Johnnie Walker. Last year, the British star literally danced for Italian actor Giancarlo Giannini in "The…

72andSunny Takes a Global Role on Unilever's Axe

Company goes off-roster for a key assignment

Unilever's existing roster shops on Axe remain in place—including Bartle Bogle Hegarty, Lowe Ponce and R/GA—but newcomer 72andSunny is taking on a significant role. 72andSunny's Amsterdam, The Netherlands, office will focus…

After 15 Years With BBH, Johnnie Walker Picks a New Agency

Anomaly wins Diageo's global marquee brand

Diageo has awarded Johnnie Walker, its global marquee creative account, to Anomaly after a pitch that included 15-year incumbent Bartle Bogle Hegarty as well as BBDO, Ogilvy & Mather and…

Nick Offerman Sings the Ballad of the Responsible Whisky Drinker for Diageo

Don't drink and woodwork, and other handy tips

Nick Offerman loves whisky, his guitar, woodworking and horseback riding. But he's man enough not to mix his favorite beverage with the last two—and quite upset that he doesn't have…

Sean 'Diddy' Combs Is Rebranding Ciroc for the Millennial Mindset

The vodka's new message is more about 'we' than 'me,' says the mogul

Sean "Diddy" Combs has always been a hip-hop marketing pioneer, extending his brand into fashion in the late '90s and top-shelf liquors in recent years. Since 2009, he's helped Diageo's Ciroc…

Even BBH's Rivals Wonder Why Johnnie Walker Is in Review

After all, the shop's 'Keep walking' campaign has delivered results

Diageo’s $40 million global creative review of its marquee Johnnie Walker brand has caught many by surprise, given the sales growth the brand has enjoyed under longtime lead agency Bartle…

Whisky Makers Applaud Scots' Vote Against Independence

Why your J&B won't cost more

The Scottish people have spoken, and the country’s powerful whisky industry is raising a quiet toast to the vote against independence.  After voters chose to keep Scotland within the U.K., David…

Johnnie Walker Pours Into Tech With HuffPost Live Sponsorship

Alcohol brand wants to embody pioneering spirit

Alcohol and technology may not seem like two topics that naturally fit together (at least in terms of ad partnerships), but Johnnie Walker is investing heavily in sponsored content that…

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