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Whisky Makers Applaud Scots' Vote Against Independence Why your J&B won't cost more

The Scottish people have spoken, and the country’s powerful whisky industry is raising a quiet toast to the vote against independence.  After voters chose to keep Scotland within the U.K., David…

September 19, 2014, 2:25 PM EDT

Johnnie Walker Pours Into Tech With HuffPost Live Sponsorship Alcohol brand wants to embody pioneering spirit

Alcohol and technology may not seem like two topics that naturally fit together (at least in terms of ad partnerships), but Johnnie Walker is investing heavily in sponsored content that…

September 12, 2014, 8:00 AM EDT

Spirits Brands Have a Big Opportunity With Mobile Ads IAB finds that drinkers are digitally savvy

Diageo seemed to signal in 2011—by inking a multimillion-dollar deal with Facebook—that alcohol brands were embracing online advertising. But the consumer-goods category still lags digitally behind niches not called healthcare, and…

June 16, 2014, 8:00 AM EDT

This Agency Develops New Brand Categories JWalk also helps bolster the profiles of brands like DeLeon Tequila

Specs Who (From left) Michael Lastoria, managing partner; Ashley Heather, co-president, chief digital officer; Sarrah Hallock, co-president, COO; and Doug Jacob, CEO What Digitally focused ad agency concentrating on fashion, beauty and…

March 6, 2014, 5:50 AM EST

Smirnoff Leaves JWT for 72andSunny Shift ends JWT's long run as a Diageo roster shop

Just as JWT's longtime relationship with Diageo ends, another one begins. 72andSunny has landed global creative responsibilities on Smirnoff, a brand that JWT had handled since 2000. JWT, a WPP Group…

August 6, 2013, 1:31 PM EDT

Jose Cuervo Shifts U.S. Agencies Hires McCann and Gotham Direct

As Jose Cuervo’s North American distribution rights move from Diageo to Proximo Spirits today, the company said it selected McCann Erickson New York as its new creative agency and Gotham…

July 1, 2013, 3:27 PM EDT

Roster Shops Chase Global Smirnoff Brand Incumbent JWT is expected to defend

Sources describe Diageo’s global review of its Smirnoff vodka brand as a roster shop affair. Longtime incumbent JWT is expected to defend. Global media spending on the brand was not immediately…

June 5, 2013, 1:31 PM EDT

Pharrell Williams Sues Diageo for $5 Million Rapper alleges spirits giant broke distro contract

Pharrell Williams has sued marketing partner Diageo North America for $5 million in a New York City federal court, claiming the spirits giant has failed to distribute the rapper's "Qream…

January 14, 2013, 8:01 PM EST

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