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Topic: Diageo

After 15 Years With BBH, Johnnie Walker Picks a New Agency Anomaly wins Diageo's global marquee brand

Diageo has awarded Johnnie Walker, its global marquee creative account, to Anomaly after a pitch that included 15-year incumbent Bartle Bogle Hegarty as well as BBDO, Ogilvy & Mather and…

December 18, 2014, 10:46 AM EST

Nick Offerman Sings the Ballad of the Responsible Whisky Drinker for Diageo Don't drink and woodwork, and other handy tips

Nick Offerman loves whisky, his guitar, woodworking and horseback riding. But he's man enough not to mix his favorite beverage with the last two—and quite upset that he doesn't have…

December 5, 2014, 9:14 AM EST

Sean 'Diddy' Combs Is Rebranding Ciroc for the Millennial Mindset The vodka's new message is more about 'we' than 'me,' says the mogul

Sean "Diddy" Combs has always been a hip-hop marketing pioneer, extending his brand into fashion in the late '90s and top-shelf liquors in recent years. Since 2009, he's helped Diageo's Ciroc…

November 17, 2014, 12:02 AM EST

Even BBH's Rivals Wonder Why Johnnie Walker Is in Review After all, the shop's 'Keep walking' campaign has delivered results

Diageo’s $40 million global creative review of its marquee Johnnie Walker brand has caught many by surprise, given the sales growth the brand has enjoyed under longtime lead agency Bartle…

November 10, 2014, 12:02 AM EST

Whisky Makers Applaud Scots' Vote Against Independence Why your J&B won't cost more

The Scottish people have spoken, and the country’s powerful whisky industry is raising a quiet toast to the vote against independence.  After voters chose to keep Scotland within the U.K., David…

September 19, 2014, 2:25 PM EDT

Johnnie Walker Pours Into Tech With HuffPost Live Sponsorship Alcohol brand wants to embody pioneering spirit

Alcohol and technology may not seem like two topics that naturally fit together (at least in terms of ad partnerships), but Johnnie Walker is investing heavily in sponsored content that…

September 12, 2014, 8:00 AM EDT

Spirits Brands Have a Big Opportunity With Mobile Ads IAB finds that drinkers are digitally savvy

Diageo seemed to signal in 2011—by inking a multimillion-dollar deal with Facebook—that alcohol brands were embracing online advertising. But the consumer-goods category still lags digitally behind niches not called healthcare, and…

June 16, 2014, 8:00 AM EDT

This Agency Develops New Brand Categories JWalk also helps bolster the profiles of brands like DeLeon Tequila

Specs Who (From left) Michael Lastoria, managing partner; Ashley Heather, co-president, chief digital officer; Sarrah Hallock, co-president, COO; and Doug Jacob, CEO What Digitally focused ad agency concentrating on fashion, beauty and…

March 6, 2014, 5:50 AM EST

Smirnoff Leaves JWT for 72andSunny Shift ends JWT's long run as a Diageo roster shop

Just as JWT's longtime relationship with Diageo ends, another one begins. 72andSunny has landed global creative responsibilities on Smirnoff, a brand that JWT had handled since 2000. JWT, a WPP Group…

August 6, 2013, 1:31 PM EDT

Jose Cuervo Shifts U.S. Agencies Hires McCann and Gotham Direct

As Jose Cuervo’s North American distribution rights move from Diageo to Proximo Spirits today, the company said it selected McCann Erickson New York as its new creative agency and Gotham…

July 1, 2013, 3:27 PM EDT

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