Topic: Dewar's
Type
Bacardi Issues RFP for U.S. Media Business
Company aims to complete search in March
The request for proposals that Bacardi USA distributed to interested agencies in the company’s U.S. media review is due back in the next few weeks, according to sources. Yes, Bacardi’s review…
Top 10 Commercials of the Week: Nov. 2-9
Brands get cooking, Switzerland kills time, and one agency discovers the holy grail of how to go viral
This week, long-lost lovers got knocked off their feet by new appliances, Dewar's demonstrated that you needn't have a Y chromosome to enjoy a "drinking man's scotch," and smartphones went…
Dewar's: The Drinking Man's Scotch Preferred by English Women
Claire Forlani stars in new ads
Dewar's is trying to convince young drinkers that Scotch whiskey isn't just a drink for your irrationally angry grandfather. It's also a drink for irrationally angry hot English women with…
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