Topic: Dewar's

Bacardi Issues RFP for U.S. Media Business

Company aims to complete search in March

The request for proposals that Bacardi USA distributed to interested agencies in the company’s U.S. media review is due back in the next few weeks, according to sources. Yes, Bacardi’s review…

Top 10 Commercials of the Week: Nov. 2-9

Brands get cooking, Switzerland kills time, and one agency discovers the holy grail of how to go viral

This week, long-lost lovers got knocked off their feet by new appliances, Dewar's demonstrated that you needn't have a Y chromosome to enjoy a "drinking man's scotch," and smartphones went…

Dewar's: The Drinking Man's Scotch Preferred by English Women

Claire Forlani stars in new ads

Dewar's is trying to convince young drinkers that Scotch whiskey isn't just a drink for your irrationally angry grandfather. It's also a drink for irrationally angry hot English women with…