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Topic: Design

Annual Report Only Visible In Sunlight Wins One Show Design 'Solar-powered document' from Serviceplan Gruppe takes Best in Show

Munich-based agency Serviceplan Gruppe took Best in Show at the 2012 One Show Design awards Monday evening, for the Solar Annual Report — a document whose printed contents were only visible…

May 7, 2012, 8:59 PM EDT

Ad World Gears Up for Creative Week Panels, awards shows start Monday

Brace yourselves, idea people. New York City's Creative Week 2012—the fourth annual edition of the advertising, design, boozing and schmoozing bonanza—kicks off Monday morning. A roster of industry bigwigs will be…

May 4, 2012, 1:48 PM EDT

'Wired' Targets Maker Movement With Online Design Vertical 'ReadyMade' cofounder Shoshana Berger to oversee launch

Wired today launched a new vertical, Wired Design, which will highlight the burgeoning "creator economy" while showing off the redesign that the site will soon begin rolling out. The section will…

April 19, 2012, 11:13 AM EDT

Quaker Oats Man Gets a Makeover to Look Healthier Larry loses his double chin and gets a haircut

It's not just fashion models and aging actresses who are getting nipped and tucked these days. Even Larry the Quaker Oats guy is getting some touch-ups. Hornall Anderson, Quaker's brand-design…

March 30, 2012, 7:34 AM EDT

Do You Know These Products Even Without Their Visual Branding? Andrew Miller returns objects to their purest form

Brand strategist Andrew Miller is on a mission: "Every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest…

March 22, 2012, 9:10 AM EDT

Feed Your Inner Design Geek With Delicious Pantone Tarts French food magazine commissions colorful treats

Fricote, a French food magazine, got freelance art director Emilie Guelpa to make a nerdy designer's dream food—a set of colorful Pantone tarts made with food items of various shades.…

March 12, 2012, 2:05 PM EDT

Infographic: Designing the Perfect Blockbuster Movie Poster The psychology behind the creative

You think you just randomly ended up in that movie-theater seat watching things explode? No, that was the end result of a meticulously crafted propaganda campaign by the movie studio,…

February 13, 2012, 9:19 AM EST

What the Newsstand Hides Magazines changing the way they present subscriber issues

With the weak state of newsstand sales, magazines have to be more competitive than ever, leading some editors to take a more commercial approach for their newsstand buyers, as the…

February 7, 2012, 6:35 AM EST

A 5-Year-Old's First Impressions of Brand Logos Designer Adam Ladd puts his daughter on the spot

Can I review advertising better than a 5-year-old? AdFreak commenters and my performance evaluations have been saying no for years. And after listening to these pithy appraisals of famous logos…

January 31, 2012, 10:33 AM EST

Jcpenney Gets All Patriotic With Its New Logo Square design reminds customers to 'frame the things they love'

Resist the urge to salute as you admire jcpenney's spanking new logo, a lovely red square with a superimposed blue square that's intended to evoke JCP's proud American heritage and…

January 27, 2012, 3:03 PM EST

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