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Topic: Department stores

JCPenney Turns to Kraft's Debra Berman for Marketing

Struggling retailer looks to branding vet for comeback

JCPenney has turned to Kraft's Debra Berman, an executive with deep brand and agency experience, to direct the struggling department store giant's comeback. At Penney, Berman is svp of marketing.  Her…

JCPenney Returns to Sales Strategy Online, but Struggles Persist

Retail giant now pitching three deals a day, per researcher

One month after JCPenney fired top exec Ron Johnson and brought Mike Ullman back as CEO, the retailer reportedly says it expects year-over-year Q1 revenues to be down 16 percent…

JCPenney Brings Holiday Cheer to Budget-Minded Customers

Campaign features social, mobile elements

Department store JCPenney is unveiling its Christmas 2011 advertising campaign, which aims to appeal to budget-minded shoppers while still bringing the holiday cheer. The ads, which ask customers “Who’s your…

JCPenney Taps Head of Apple Retail Stores as New CEO

He has $50 million riding on his success

The head of Apple’s retail stores, Ron Johnson, has been lured away to take a top position at JCPenney. In a press release, JCPenney said that Johnson, who has held the…

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