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Topic: Dentyne

Tired of Tradition, Honey Maid's Marketing Chief Chose to Put the Spotlight on Modern Families

Adweek’s 2015 Brand Genius winner for CPG/food

It always seemed strange to Gary Osifchin that the characters in traditional advertising were so, well, traditional. "There was the Caucasian female lead, with the French manicure," Osifchin says, "or…

Dentyne Joins the Food Truck Craze With Its 'Follow Food Truck'

Gum-mobile tours U.S. food festivals, freshening breath

With Americans falling in love with food trucks, it was inevitable that marketers would hit the road to target the consequences of all that indulgence. This summer, Dentyne is building upon…

Dentyne Ice spot says gum is like a condom

McCann Erickson is rolling out a new spot for Dentyne that compares gum with condoms. Using the tagline "Practice safe breath," the commercial shows a trio of men…

Dentyne Ice kills smelly, smoking-gun squid

This unsettling Dentyne Ice ad from Thailand has it all: a cheating husband, a jealous wife and a giant, horrible squid. The sea beast represents the man's sushi-breath from a…

Stop wasting your life online, says Dentyne

Can you surf the Web and chew gum at the same time? Perhaps, but you'll be wasting your time. That's according to Dentyne, which has a bunch of posters up…

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