Topic: Delta Airlines

Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers

Almost everyone loves Enterprise and Southwest

Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president…

A World That Hates Airlines Doesn’t Hate Delta, Thanks in Part to This Marketer

Adweek’s 2015 Brand Genius winner for travel

In recent years, airlines have become a staple on those lists of things Americans love to hate. Search for any airline on Twitter and you are guaranteed to find the…

Brand Genius 2015: Meet the Year's Top Crop of Marketing Masterminds

Plus, brand visionary Arianna Huffington

According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a…

Twitter Ad Retargeting Is Just in Time for Holiday Retail Pressure Cooker

Brands will be testing on a huge marketing stage

Twitter entered the programmatic realm today with an ad retargeting feature called Tailored Audiences. But with Black Friday and Cyber Monday in the rearview mirror, is it too late for holiday-minded…

Shepard Smith Sleeps With His Samsung Galaxy

Yet he still loves print

Who Shepard Smith Age 49 Accomplishments Host of The Fox Report With Shepard Smith; has been with Fox News since the network launched in 1996; was a correspondent for A Current Affair Base…

California AG Wants to Ground Delta's App for Privacy Violations

Legal action is first under state's strict privacy law

The California Attorney General filed suit against Delta Airlines for violating the state's online privacy law. According to the complaint filed Thursday in San Francisco Superior Court, Delta's app, called Fly…