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Topic: Deloitte

Shopper Marketing Is Going Mainstream

Retail is the center of gravity

Shopper marketing may not be sexy, but it gets results. More evidence of this: Grey Group is setting up a new shopper marketing operation to work for client Procter &…

U.K. Ad Industry to Gov't: Set Us Free of Red Tape

Leaders decry overregulation and point to $158 billion shot to economy

The U.K. advertising industry yesterday urged the country’s government to acknowledge its contribution to economic growth and to cut the legal red tape that is “stifling investment” in the sector. Unveiling…

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