Topic: Deloitte
Type
Shopper Marketing Is Going Mainstream
Retail is the center of gravity
Shopper marketing may not be sexy, but it gets results. More evidence of this: Grey Group is setting up a new shopper marketing operation to work for client Procter &…
U.K. Ad Industry to Gov't: Set Us Free of Red Tape
Leaders decry overregulation and point to $158 billion shot to economy
The U.K. advertising industry yesterday urged the country’s government to acknowledge its contribution to economic growth and to cut the legal red tape that is “stifling investment” in the sector. Unveiling…
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