Topic: Deloitte

AKQA Acquires App Agency Potato

The deal brings WPP closer to 'frenemies' like Google

Recent merger and acquisition activity has mainly taken one of two forms. On one hand, consulting and technology firms seeking CMO dollars have gobbled up ad shops. Examples include Deloitte's acquisition…

Deloitte Acquires Acclaimed San Francisco Creative Shop Heat

Move highlights a new era of agency ownership

One reason the agency acquisition market has been so hot is the desire of nontraditional buyers, such as technology and consulting firms, to add marketing muscle and compete for project…

Shopper Marketing Is Going Mainstream

Retail is the center of gravity

Shopper marketing may not be sexy, but it gets results. More evidence of this: Grey Group is setting up a new shopper marketing operation to work for client Procter &…

U.K. Ad Industry to Gov't: Set Us Free of Red Tape

Leaders decry overregulation and point to $158 billion shot to economy

The U.K. advertising industry yesterday urged the country’s government to acknowledge its contribution to economic growth and to cut the legal red tape that is “stifling investment” in the sector. Unveiling…