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Topic: Dell

Dell, Mondelēz, Allstate CMOs Play the Desert Island Game They couldn't choose one marketing strategy to take

If chief marketing officers Lisa Cochrane of Allstate, Dana Anderson of Mondelēz and Bryan Jones of Dell were stuck on the desert island, not one of them could choose a singular marketing…

September 30, 2014, 5:02 PM EDT

Dell Taps Defy Media for Back-To-School Campaign Uses YouTube influencers to spread the message to students

Dell is working with digital media production company Defy Media to encourage teens and college kids to use its products when they head back to the classroom this fall. Working with…

August 12, 2014, 4:38 PM EDT

Y&R's Shelley Diamond Takes New Global Role Veteran account leader becomes chief client officer

In 23 years at Young & Rubicam, Shelley Diamond has managed many of its key accounts, including Dell, Campbell's and Xerox. Now she's taking that experience to a new level. Diamond…

August 6, 2014, 10:00 AM EDT

These 5 Dynamic Duos Are Nailing Digital Marketing Winning CMO-exec pairings at GE, Taco Bell, Walmart, Dell and Levi's

Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But…

July 28, 2014, 8:15 PM EDT

Jim Radosevic Becomes President of Y&R New York Emerges from the creative ranks

Young & Rubicam has reestablished the role of New York president and filled it from within. Jim Radosevic, a global creative director on Dell and Xerox, is taking the position, even…

May 21, 2014, 5:45 PM EDT

Dell, Pennzoil and 3M Execs Talk SXSW C-suite set shows up big in Austin

One of the themes already emerging from South by Southwest Interactive has centered on how big-brand execs have come to see what all the fuss is about this year. So…

March 7, 2014, 3:55 PM EST

Dell Highlights the Dingy, Humble Beginnings of Today's Popular Brands Computing icon begins new chapter by celebrating startups

Dell seeks to recapture its entrepreneurial spirit in new work from Y&R and VML, including this "Beginnings" spot that shows small apartments, basements and other venues where modern brands were…

January 2, 2014, 9:34 AM EST

How Native Advertising Will Change in 2014 Predictions from the front lines

Native advertising was all the rage this past year, as online publishers and marketers grappled for new (or repackaged) ways to get the attention of ad-weary consumers. Brands and publishers…

December 22, 2013, 10:16 PM EST

Amazon Is Among Pinterest's Best Retailers for the Holidays Walmart and Apple trail badly, per researcher

Amazon has been among the most popular holiday season e-retailers for passed-along Pinterest content, drawing more than 16,300 pins/shares a week since Thanksgiving, per Searchmetrics' research. The German marketing vendor studied…

December 12, 2013, 4:15 PM EST

The ‘Soap Opera’ Inside Havas Worldwide Some are wondering who is even in charge

During a recent, early-morning phone conversation with Adweek, the normally loquacious Andrew Benett was strangely quiet when asked to explain his new role as Havas Worldwide co-president, sharing responsibility for…

December 8, 2013, 9:44 PM EST

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