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Topic: Dell

How Dell's 'Future Ready' Campaign Captures the Heart (and Soul) of Tech Innovation

Y&R extends story of girl's heart transplant

If waiting for the next installment of Black Mirror is too taxing for you, fill your soul's vacuum with the latest installments of Dell's campaign "Future Ready." Created by Young &…

Here's What Brands Like Whirlpool and Nascar Are Learning From Internet of Things Data

The info creates a competitive advantage

After years of hype, the Internet of Things (IoT) is upon us, and marketers are exploring its possibilities. Earlier this week, Gartner revealed the results of an industry survey that found IoT will…

Why Dell Is Betting Big on the Internet of Things

And what marketers need to know about the billions of connected devices

While brands are just starting to make sense of the mountains of data collected from the Internet of Things (IoT), some tech firms, Dell included, are trying to stay a…

Kenan Thompson Is 'Dr. Jimm' in The Onion's First Branded Content for Facebook Anthology

Dell, HP, Intel, Lenovo and Microsoft signed on

It's a fear most of us have: turning into our parents. So, The Onion decided to channel that unease while showcasing the newest innovations in personal computing. The nine-part series "Help!…

Dell's Back-to-School Campaign Is a Docuseries About Young Achievers

Targeting teens with aspirational videos

Last year, Dell tapped YouTube influencers for its back-to-school campaign. This year, the brand is taking things to the next level, moving beyond young Internet celebrities (though this campaign still…

Young & Rubicam Gets a New Creative Chief in New York

Agencies see leadership churn in the new year

Agency leadership is churning this month, and Young & Rubicam is no exception. Today it named McCann Erickson's Leslie Sims to succeed Jim Elliott as chief creative officer in New York. Elliott had…

Tocquigny Gives the Ad People What They Want: Tacos and Beer

Decades-old digital agency still knows how to have fun

Specs Who Fom left: vice presidents Colin Gilligan, Chris Patten, Prentice Howe; president Tom Fornoff; CEO Yvonne Tocquigny What Digital ad agency Where Austin, Texas To appeal to SXSW attendees last year, Tocquigny created the…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

6 CEOs Who Have More Twitter Followers Than Their Companies

Some expected and some wildcards

Sure, you would probably suspect for some of the world’s biggest brands to have a mass following on Twitter, but what about the chief executive officers behind those companies? While…

Dell, Mondelēz, Allstate CMOs Play the Desert Island Game

They couldn't choose one marketing strategy to take

If chief marketing officers Lisa Cochrane of Allstate, Dana Anderson of Mondelēz and Bryan Jones of Dell were stuck on the desert island, not one of them could choose a singular marketing…

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