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Topic: Dell

Dell, Pennzoil and 3M Execs Talk SXSW C-suite set shows up big in Austin

One of the themes already emerging from South by Southwest Interactive has centered on how big-brand execs have come to see what all the fuss is about this year. So…

March 7, 2014, 3:55 PM EST

Dell Highlights the Dingy, Humble Beginnings of Today's Popular Brands Computing icon begins new chapter by celebrating startups

Dell seeks to recapture its entrepreneurial spirit in new work from Y&R and VML, including this "Beginnings" spot that shows small apartments, basements and other venues where modern brands were…

January 2, 2014, 9:34 AM EST

How Native Advertising Will Change in 2014 Predictions from the front lines

Native advertising was all the rage this past year, as online publishers and marketers grappled for new (or repackaged) ways to get the attention of ad-weary consumers. Brands and publishers…

December 22, 2013, 10:16 PM EST

Amazon Is Among Pinterest's Best Retailers for the Holidays Walmart and Apple trail badly, per researcher

Amazon has been among the most popular holiday season e-retailers for passed-along Pinterest content, drawing more than 16,300 pins/shares a week since Thanksgiving, per Searchmetrics' research. The German marketing vendor studied…

December 12, 2013, 4:15 PM EST

The ‘Soap Opera’ Inside Havas Worldwide Some are wondering who is even in charge

During a recent, early-morning phone conversation with Adweek, the normally loquacious Andrew Benett was strangely quiet when asked to explain his new role as Havas Worldwide co-president, sharing responsibility for…

December 8, 2013, 9:44 PM EST

Wunderman Hires Digitas' Bjorkman for Top Creative Role Becomes the shop's 1st global CCO since '07

Wunderman has revived its global creative chief role and recruited Digitas' Lincoln Bjorkman to fill it. Bjorkman, the North American chief creative officer at Digitas, joins Wunderman this week as global…

October 28, 2013, 10:38 AM EDT

SicolaMartin Is Now Y&R Austin Rebranding comes years after Young & Rubicam bought the b-to-b player

A dozen years after an acquisition brought Young & Rubicam and SicolaMartin together, the smaller business-to-business specialist is taking the bigger shop’s name. SicolaMartin, a 45-person shop in Austin, Texas, whose…

July 31, 2013, 1:16 PM EDT

Microsoft Bashes Siri Again in New Ad Showing Off Dell's XPS 10 Tablet Ouch! Ouch!

Microsoft vents its inferiority complex with Apple yet again—by humiliating Siri—in this new spot from Crispin Porter + Bogusky, following a similar ad last month that got more than 5…

June 17, 2013, 3:43 AM EDT

Ad of the Day: Dell Y&R dreams up an alternate universe in its latest spot for the computer maker

This Dell spot from Young & Rubicam in New York is barely a Dell spot, but that's sort of what makes it work as entertainment, if not particularly as advertisement. It's…

February 20, 2013, 12:20 PM EST

Dell Consolidates Commercial Creative Work at Y&R Business had been at Arnold

Young & Rubicam has landed more Dell advertising as the computer giant consolidates work for the small- and medium-business segment at the WPP unit. Dell made the decision to move…

January 9, 2013, 12:03 PM EST

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