Advertisement

Topic: Dell

Young & Rubicam Gets a New Creative Chief in New York Agencies see leadership churn in the new year

Agency leadership is churning this month, and Young & Rubicam is no exception. Today it named McCann Erickson's Leslie Sims to succeed Jim Elliott as chief creative officer in New York. Elliott had…

January 12, 2015, 4:34 PM EST

Tocquigny Gives the Ad People What They Want: Tacos and Beer Decades-old digital agency still knows how to have fun

Specs Who Fom left: vice presidents Colin Gilligan, Chris Patten, Prentice Howe; president Tom Fornoff; CEO Yvonne Tocquigny What Digital ad agency Where Austin, Texas To appeal to SXSW attendees last year, Tocquigny created the…

January 5, 2015, 5:18 PM EST

Here Are Forbes' 50 Most Influential CMOs of 2014 Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

November 7, 2014, 8:00 AM EST

6 CEOs Who Have More Twitter Followers Than Their Companies Some expected and some wildcards

Sure, you would probably suspect for some of the world’s biggest brands to have a mass following on Twitter, but what about the chief executive officers behind those companies? While…

October 24, 2014, 7:05 AM EDT

Dell, Mondelēz, Allstate CMOs Play the Desert Island Game They couldn't choose one marketing strategy to take

If chief marketing officers Lisa Cochrane of Allstate, Dana Anderson of Mondelēz and Bryan Jones of Dell were stuck on the desert island, not one of them could choose a singular marketing…

September 30, 2014, 5:02 PM EDT

Dell Taps Defy Media for Back-To-School Campaign Uses YouTube influencers to spread the message to students

Dell is working with digital media production company Defy Media to encourage teens and college kids to use its products when they head back to the classroom this fall. Working with…

August 12, 2014, 4:38 PM EDT

Y&R's Shelley Diamond Takes New Global Role Veteran account leader becomes chief client officer

In 23 years at Young & Rubicam, Shelley Diamond has managed many of its key accounts, including Dell, Campbell's and Xerox. Now she's taking that experience to a new level. Diamond…

August 6, 2014, 10:00 AM EDT

These 5 Dynamic Duos Are Nailing Digital Marketing Winning CMO-exec pairings at GE, Taco Bell, Walmart, Dell and Levi's

Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But…

July 28, 2014, 8:15 PM EDT

Jim Radosevic Becomes President of Y&R New York Emerges from the creative ranks

Young & Rubicam has reestablished the role of New York president and filled it from within. Jim Radosevic, a global creative director on Dell and Xerox, is taking the position, even…

May 21, 2014, 5:45 PM EDT

Dell, Pennzoil and 3M Execs Talk SXSW C-suite set shows up big in Austin

One of the themes already emerging from South by Southwest Interactive has centered on how big-brand execs have come to see what all the fuss is about this year. So…

March 7, 2014, 3:55 PM EST

Advertisement