Topic: deca

Startup Wants to Turn On YouTube Commerce

Subblime allows creators to set up shopping hubs with favorite brands, starting with Tieks

A new startup wants to help YouTube talent tap into e-commerce dollars and the budding social commerce wave spurred by platforms like Pinterest. Subblime allows YouTube creators to build and market destination…

The Biggest Web Series Opportunity for Brands Wasn't at the NewFronts

Encore to Austen-inspired Lizzie Bennet Diaries set for this summer

A few weeks ago, the top players in Web video rolled out dozens of new, high profile, star-filled series projects, looking to sway buyers and steal from TV budgets. But it’s…

When YouTube Cuts You Off: Get Ellen

Deca takes Women's Channel Kin and turns it into video ad network

What do you do when YouTube funds your channel and then cuts you off? You could A) quit, B) try and go it alone or C) get together with other YouTube…

Analysis: YouTube's Originals, Seven Months After the Newfronts

Optimism, growing pains, public contract disputes: it must be the tech sector

Earlier this year, YouTube had its very first upfront event—dubbed a "brandcast" by the Google-run video portal—during which it laid out just what it was getting for its $100 million investment in…

Deca Builds Out Premium Network for Moms

Video syndicator nabs deals with NBCU, CBS, others

The women’s lifestyle Web video firm Deca is building out a video hub aimed at moms while pushing further into the syndication business. On May 13, the Santa Monica, Calif.-based company…

YouTube Natives Topping Big Names Early On

Mom, science channels off to solid starts; eggheads, Demand Media struggle

Guess which companies are having early success as part of YouTube’s massive 96-channel rollout? The ones that have done it before. YouTube natives like Maker Studios and Vlogbrothers are off to…