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Topic: dcnf

Disney Turns to Mobile Apps as Show Pilots

Interactive division planning its second Web show based on popular iPhone game

Disney may have found a new formula for launching original online series: find mobile games that already have a following and treat them as backdoor pilots. The company’s Interactive division announced…

Yahoo Planning Scripted Series

Katie Couric gotcha interview among highlights from upfront event

Yahoo's packed-out Digital Content NewFront event included a plethora of new programming Wednesday afternoon, including a series from the creators of Broadway hit Rock of Ages called 'Dancing With Myself.'…

AOL Unloads Spree of New Properties, Content

Distributed video network. scripted shows headline NewFront event

On Tuesday (Apr. 24) AOL looked to maximize the attention the Digital Content NewFronts—a string to TV-upfront-styled events—have been receiving over the past couple months. Case in point: the portal…

Hulu's First Upfront Attracts Attention, Attendees, Hopefully TV Dollars

Digital TV service announces new projects from Seth Meyers, more

As Hulu's programming slate deepens, its advertising model is also getting more intricate. Like AOL, the company is offering guarantees based on Nielsen's new OCR (online campaign ratings) system, which…

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