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Topic: DCNF13

YouTube Touts Home-Grown Talent Over Hollywood at Brandcast

Google video platform urges brands to embrace content creation

This year, YouTube embraced being YouTube. Last year, while courting the advertising community at its inaugural Brandcast, Google executives touted the Hollywoodization of YouTube, showcasing 100 funded channels backed by the…

Condé Nast Entertainment Announces New Program Slate at NewFront

Vogue, Wired to get digital channels

Condé Nast Entertainment announced plans to roll out 30 new Web series as it tries to extend its prestige brands to the fast-growing digital video space. CNE president Dawn Ostroff, in…

Blip Inks Deal With Ray William Johnson

Web video pioneer aims for 18-34-year-old demo at NewFront

A reinvented Blip rolled out a handful of original series, provided details on a new content partnership with My Damn Channel, revealed a production deal with YouTube giant Ray William…

CBSi Shows Off Programming Extensions, Diverse Portfolio at NewFront

Les Moonves: "These are not the real upfronts."

Easily the best moment in the CBS Interactive NewFront on Tuesday evening came at the beginning of the presentation, when Les Moonves offered pre-taped advice to both CBSi president Jim…

Alloy Pitching Novel-Inspired Teen Drama

Digital production firm showcases 8 series at NewFront event, including Jane Lynch comedy

Fresh off an acquisition of the video ad network Digital Broadcasting Group, Alloy Digital rolled out a slate of eight original Web series seeking advertisers' support at an art gallery-themed NewFront…

Online Video Ads Have Higher Impact Than TV Ads

Finds hard-to-reach audiences

TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.…

Comedy Is King at the Hulu NewFront

Host Seth Meyers flogs new cartoon series, The Awesomes

For a bunch of presentations thrown by technology companies, the NewFronts are becoming notorious for glitchy executions. The exception to the rule this season—likely because it’s run by networks who…

AOL Unveils 15 Fall Shows in an Aggressive Push for TV Dollars

Razorfish locks up ad deal during NewFront event, claims CEO Armstrong

The NewFronts award for boldest attempt to really take on TV goes to: AOL. At least so far. The Web portal has lined up big names and even bolder claims as…

Yahoo's Mayer: I Love Advertising and Content

Exec appears at company's NewFronts

Yahoo CEO Marissa Mayer made her first major appearance before the ad community at the company’s second annual NewFronts executive in New York. During her introductory remarks the exec introduced…

Microsoft Pitches New Content, Fields Technical Glitches

NewFronts includes major push around electronic dance music

The Microsoft Upfront played to buyers at a glitzy venue in Chelsea, featuring canapes, drinks and an eye-popping performance from burlesque circus Lucent Dossier on Monday afternoon. Sure, there were…

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