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Topic: DCNF13

Do NewFronts Really Affect TV Pricing?

Scarcity is the problem

Google’s Eric Schmidt may have told an audience full of media buyers that Web video had already replaced television last week, but the ad industry isn’t so sure the NewFronts…

IAB Fires Back With an Open Letter to Digital Buyers

CEO Rothenberg calls for agencies to address fragmentation issues

For a digital industry, these guys sure love their letters. In response to yesterday's open letter to the Web video ad seller community from a cadre of top digital buyers, IAB…

Digital Buyers Implore Ad Sellers to Get Their Act Together

Joint letter from multiple agencies calls for better promotion, metrics, real hits

Last week the online ad industry was abuzz over the Digital Content NewFronts. For the most part, buyers raved about the improved quality of the video content peddled by the…

AOL's Armstrong Reflects on NewFront Season

Predicts an active market for Web video versus TV

AOL's exhibited revenue growth along with a solid upticks for its display ad business during its Q1 earnings call this morning. That came on the heels of a NewFront presentation…

Hispanics Are the Most Digitally Savvy Group

A marketer's dream

There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage. Marketers looking for a…

Here's Our Scorecard for the 2013 NewFronts

Bigger stars, sleeker venues, longer lines

The stars were bigger, the venues sleeker, the lines longer. Close to 20 companies from Yahoo to Blip hosted NewFronts last week, earning generally strong reviews. "If last year was…

So, Why Exactly Is Zynga Hosting a NewFront?

Beleaguered company out to tout its potential clout in mobile video

You’ve had a rocky IPO. There’ve been major threats to your core business and lots of big executive departures. And you don’t actually have a video series. Time for a NewFront,…

Mobile Content Providers Targeting Tech-Savvy Hispanics

Demo growth and impact front and center at Univision NewFront

Sponsor Univision highlighted the importance of targeting a Hispanic audience on the Web at the Digital Content NewFronts in New York. Univision, Telemundo and other companies with substantial Hispanic units…

AdColony Knows the Secret to Better Click-Through Rates

Ask Coke, Kraft and Honda

Specs Who (l. to r.) Mike Owen, chief revenue officer; Will Kassoy, CEO; Nikao Yang, svp, new business development and marketing What Mobile video ad platform Where Los Angeles offices If you’ve ever noticed…

Disney Launches Story App Aimed at Moms

NewFront event focuses on mobile series and games

While most of the NewFront lineups this week have centered on Web video series, Disney Interactive is taking its moment in front of the ad community to pitch a slew…

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