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Topic: DCNF13

Modest Buzz for NewFront Content Based on Social Sharing Data Some interest in Ricky Gervais, Comedians in Cars, lots more for Arrested Development

var unruly = window.unruly || {}; unruly.buzzBoxConfig = { publisherId: 169581, width: 652, height: 367, theme: 'light', chart: 'AdWeek_New_Fronts_Content', interval: 'all_time' }; Are people buzzing about all those Web video series rolled out during the NewFronts? It's hard to…

May 17, 2013, 11:08 AM EDT

Do NewFronts Really Affect TV Pricing? Scarcity is the problem

Google’s Eric Schmidt may have told an audience full of media buyers that Web video had already replaced television last week, but the ad industry isn’t so sure the NewFronts…

May 12, 2013, 11:17 PM EDT

IAB Fires Back With an Open Letter to Digital Buyers CEO Rothenberg calls for agencies to address fragmentation issues

For a digital industry, these guys sure love their letters. In response to yesterday's open letter to the Web video ad seller community from a cadre of top digital buyers, IAB…

May 9, 2013, 6:31 PM EDT

Digital Buyers Implore Ad Sellers to Get Their Act Together Joint letter from multiple agencies calls for better promotion, metrics, real hits

Last week the online ad industry was abuzz over the Digital Content NewFronts. For the most part, buyers raved about the improved quality of the video content peddled by the…

May 8, 2013, 5:27 PM EDT

AOL's Armstrong Reflects on NewFront Season Predicts an active market for Web video versus TV

AOL's exhibited revenue growth along with a solid upticks for its display ad business during its Q1 earnings call this morning. That came on the heels of a NewFront presentation…

May 8, 2013, 4:08 PM EDT

The Story Behind AOL's NewFront Deal Early sponsor interest, fast start by Nicole Richie show buoy portal's video push

Is AOL winning the NewFronts so far? And did the company really sign a deal with an advertiser during its splashy event last week? On the latter point, yes—for the most…

May 7, 2013, 5:38 PM EDT

Hispanics Are the Most Digitally Savvy Group A marketer's dream

There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage. Marketers looking for a…

May 6, 2013, 10:17 PM EDT

Here's Our Scorecard for the 2013 NewFronts Bigger stars, sleeker venues, longer lines

The stars were bigger, the venues sleeker, the lines longer. Close to 20 companies from Yahoo to Blip hosted NewFronts last week, earning generally strong reviews. "If last year was…

May 5, 2013, 11:08 PM EDT

So, Why Exactly Is Zynga Hosting a NewFront? Beleaguered company out to tout its potential clout in mobile video

You’ve had a rocky IPO. There’ve been major threats to your core business and lots of big executive departures. And you don’t actually have a video series. Time for a NewFront,…

May 3, 2013, 10:17 AM EDT

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